Meet the team
A marketing consultant can be down-to-earth, experienced and fun to work with. At GoodSense we all are!
What’s more, we’re committed to giving your business the marketing expertise you need, when you need it.
Our team of marketing experts know how to work with business owners, managers and your in-house team to develop effective and successful marketing. As you’ll see from the bios below, our GoodSensers all share:
- Formal marketing education
- Leadership roles in marketing teams
- Overseas marketing experience
- Experience as business owners
- Over 15 years learning skills in the trade
Kath Dewar is Co-owner and MD of GoodSense. A marketer for over twenty years, Kath provides peer support to consultants and strategic overview for clients. She loves facilitating team planning sessions. Kath also tutors three marketing short courses through the University of Auckland.
Rick Petford has 20 years of solid marketing experience gained in the UK and New Zealand with successful companies including: Canon, Legal & General, Sovereign and Ricoh. In addition, Rick is degree-qualified, with a Bachelor of Commerce, majoring in Marketing from Otago University.
Melissa is a senior business professional with over 20 years’ experience, in global blue chip brands across a wide number of industries from FMCG, Retail and Supermarkets to Banking, Telecoms and Not for Profit organisations. Her most recent roles, prior to joining the team at GoodSense were as GM Transformation at World Vision NZ and Marketing Director, ecostore NZ.