Meet the team

Meet the GoodSense team

A marketing consultant can be down-to-earth, experienced and fun to work with. At GoodSense we all are!

What’s more, we’re committed to giving your business the marketing expertise you need, when you need it.

Our team of marketing experts know how to work with business owners, managers and your in-house team to develop effective and successful marketing. As you’ll see from the bios below, our GoodSensers all share:

  • Formal marketing education
  • Leadership roles in marketing teams
  • Overseas marketing experience
  • Experience as business owners
  • Over 15 years learning skills in the trade

Kath Dewar is Co-owner and MD of GoodSense. A marketer for over twenty years, Kath provides peer support to consultants and strategic overview for clients. She loves facilitating team planning sessions. Kath also tutors three marketing short courses through the University of Auckland.

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Jo Patterson is Co-owner and Client Planning Director at GoodSense.

Jo loves working with business owners and leaders to support and strengthen focus in the area of integrating marketing and business performance.

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Karen Short has over 25 years’ experience at the cutting edge of marketing. A former corporate marketer, Karen has held senior roles within organisations in New Zealand and the UK, including The National Bank, Vodafone and AMP.

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Gail Marshall brings over 15 years’ experience in communications to GoodSense and is based in Wellington.
Since 2007 Gail has worked as an independent freelancer for a wide range of clients across private, public and not-for-profit sectors.

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Natalie Guy is a specialist in marketing management and brand development, with expert experience in design-led businesses, green marketing, export and the health sector.

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Caroline is a senior marketing professional with 15 years’ experience in B2B marketing for professional services and technology businesses. Caroline has led marketing teams and projects at ASB, BankLink, Telecom and IAG and small SAAS companies.

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Allanah Robinson is our experienced marketing consultant based in Christchurch, working with the GoodSense team to deliver practical marketing brilliance to businesses and organisations in the South Island.

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Rick Petford has 20 years of solid marketing experience gained in the UK and New Zealand with successful companies including: Canon, Legal & General, Sovereign and Ricoh. In addition, Rick is degree-qualified, with a Bachelor of Commerce, majoring in Marketing from Otago University.

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Louise Compton is the Practice Manager in our GoodSense team. Louise provides marketing and admin support and her key focus with GoodSense is to assist the team in looking after clients by keeping the wheels of the business in motion.

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A specialist in creative conversations for the digital age with a reputation for customer-focused content strategies, Kylie Bailey is a well-known journalist and content editor who has experience in developing digital product.

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Zac is a skilled marketing strategist and digital specialist. Raised in sales and media his career matured into a passion for digital, creating effective online experiences and customer journeys. From search to sale and beyond.

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Alice Coates is a senior strategic marketing and communications professional with over 15 years’ experience across business-to-business, business-to-consumer and internal workforce audiences.

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Melissa is a senior business professional with over 20 years’ experience, in global blue chip brands across a wide number of industries from FMCG, Retail and Supermarkets to Banking, Telecoms and Not for Profit organisations. Her most recent roles, prior to joining the team at GoodSense were as GM Transformation at World Vision NZ and Marketing Director, ecostore NZ.

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Izania is a skilled marketing strategist & experienced company director.  Her areas of speciality include; brand development, strategy & planning, digital channels, communication and customer journey.

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