Meet the team

Meet the GoodSense team

A marketing consultant can be down-to-earth, experienced and fun to work with. At GoodSense we all are!

What’s more, we’re committed to giving your business the marketing expertise you need, when you need it.

Our team of marketing experts know how to work with business owners, managers and your in-house team to develop effective and successful marketing. As you’ll see from the bios below, our GoodSensers all share:

  • Formal marketing education
  • Leadership roles in marketing teams
  • Overseas marketing experience
  • Experience as business owners
  • Over 15 years learning skills in the trade

Kath Dewar is owner and MD of GoodSense. A marketer for over twenty years, Kath provides peer support to consultants and strategic overview for clients. She loves facilitating team planning sessions. Kath also tutors three marketing short courses through the University of Auckland.

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Jo Patterson (FCIM) has recently become a co-owner and director of GoodSense, having worked as a GoodSense marketing consultant since 2010. She is an experienced marketing professional and business growth advisor in the SME sector.

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Karen Short has over 25 years’ experience at the cutting edge of marketing. A former corporate marketer, Karen has held senior roles within organisations in New Zealand and the UK, including The National Bank, Vodafone and AMP.

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Gail Marshall brings over 15 years’ experience in communications to GoodSense and is based in Wellington.
Since 2007 Gail has worked as an independent freelancer for a wide range of clients across private, public and not-for-profit sectors.

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Natalie Guy is a specialist in marketing management and brand development, with expert experience in design-led businesses, green marketing, export and the health sector.

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Caroline is a senior marketing professional with 15 years’ experience in B2B marketing for professional services and technology businesses. Caroline has led marketing teams and projects at ASB, BankLink, Telecom and IAG and small SAAS companies.

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Allanah Robinson is our experienced marketing consultant based in Christchurch, working with the GoodSense team to deliver practical marketing brilliance to businesses and organisations in the South Island.

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Rick Petford has 20 years of solid marketing experience gained in the UK and New Zealand with successful companies including: Canon, Legal & General, Sovereign and Ricoh. In addition, Rick is degree-qualified, with a Bachelor of Commerce, majoring in Marketing from Otago University.

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Sarah Boyce is the Marketing and Administration Support person in our GoodSense team. In her previous role she provided part time marketing and admin support as a contractor, for an Auckland based virtual assistant company.

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A specialist in creative conversations for the digital age with a reputation for customer-focused content strategies, Kylie Bailey is a well-known journalist and content editor who has experience in developing digital product.

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Zac is a skilled marketing strategist and digital specialist. Raised in sales and media his career matured into a passion for digital, creating effective online experiences and customer journeys. From search to sale and beyond.

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Alice Coates is a senior strategic marketing and communications professional with over 15 years’ experience across business-to-business, business-to-consumer and internal workforce audiences.

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