Sustainability

About - Sustainability (banner)

As New Zealand’s leaders in marketing sustainability for clients, we take our own footprint – and handprint – seriously.

Skills for good

Our time, like all resources, is finite so we only spend it on clients whose services or products are positive for our people and for nature in Aotearoa. We work with medium and small businesses across a range of sectors as well as social enterprises and large organisations that we want to see thrive in our economy. By using our skills for good our ‘handprint’ can be large and positive.

Ethical success

We are structured to provide flexible, rewarding work to our expert team, the best possible marketing for our clients and an enjoyable business for our shareholders, Jo Patterson and Kath Dewar. This win-win-win approach applies externally as well as internally – we’re always looking for successes for society and nature as well as business owners and their staff.

Light and nimble

We make the most of 21st technology to deliver great client service and flexible working with minimal travel. Our team operate from a network of home offices connected by a cloud-based phone system, video conferencing and a secure social network / intranet for document sharing and communication. This approach supports the quality of life of our team members and minimises our use of space and pointless travel.

We plan diaries and trips to make the most of any fossil fuel we burn and use public transport and cycle when we can. We are tracking our owners’ car use and flights and plan to offset what we can’t avoid.

Buy little and well

In our procurement we choose carefully and seek function over fashion. As Directors, we do our best to spend our dollars well – from ink-efficient white board markers, to durable technology – and we are working on guidelines for our freelance team.

Being outspoken

Historically, marketing and advertising have led the way in promoting waste and exploiting people. From disposable fashion to fast food, marketers have stoked the worst in human nature and prospered.  At Good Sense, we think it’s payback time.

That’s why we joined dozens of other businesses to call for urgent climate action in November 2016 and why we speak out in the media about inequality, wasteful sales promotions and greenwash.

Our work to champion best practice and challenge greenwash was recognised by the Sustainable Business Network in 2013 when we were finalists in two Awards categories.

Sharing what we know

We share whatever knowledge we can about marketing sustainability. We participate in research, have belonged to the Sustainable Business Network since our founder joined in 2003, speak at conferences and in the media, and run workshops. Our involvement during 2016 included:

  • Delivering workshops at the Strengthening Communities hui for Community Recyclers Network, Environment Hubs Aotearoa and Community Energy Network members, 2016
  • Facilitating panel discussion on marketing sustainability, Sustainable Business Network conference, 2016
  • Contributor to Marketing Magazine article on ‘Brands with purpose’, September 2016
  • Contributing three articles to the international Chartered Institute of Marketing’s sustainability series

Kath Dewar is also the Course Director for the Sustainable Marketing Online course offered with the Marketing Association and the Sustainable Business Network.

Previous knowledge sharing has included:

  • Marketing delivery partner, ATEED Green Growth training programme, 2015
  • Waikato Regional Council’s sustainability training with the Cambridge and Te Awamutu Chamber of Commerce, 2015
  • Delivered workshops at Sustainable Business Network conferences and showcases 2015, 2013, 2012.
  • Launched Sustainable Marketing Online Course, January 2015
  • Speaker for the University of Auckland Business School post-graduate programme Ethics course, 2014
  • Green marketing guest lecturer, AUT MBA programme, 2013
  • Fit for the Future Conference speaker, 2013
  • Delivered Green Living Conference marketing workshop, 2013
  • Published Stop Press article on ethical consumer demand, 2012
  • Speaker on demand for sustainability, Hospitality Association of NZ annual conference, 2012
  • Helped judge the Sustainable Business Network Awards in 2012, 2011 and 2010.
  • Speaker on demand for sustainability, Association of NZ Advertisers conference, 2011
  • Developed and delivered Green Marketing course for the University of Auckland Professional Development Unit 2010, 2009
  • Delivered green marketing and greenwash breakfast workshop for the Sustainable Business Network, 2010.

Find out more about marketing sustainability or contact us >

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