Advertising

Opinion: Genesis Flybuys an ethical fail

Advertising Ethical marketing Social and Environmental ethics Sustainability

With over half their power generated from burning coal and gas, Genesis Energy’s new Fly Buys promotion is literally rewarding customers to accelerate climate change.  The more power Genesis customers use, the more Fly Buys points they earn. The redemption rate is quite low, at 1 point for each $50 spent on power, but it’s …

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Are pester power collectibles crossing the line?

'Ethical Choice' label Advertising Consumer trends in sustainability Ethical marketing GoodSense news Green marketing

The resurgence of plastic collectables from supermarkets and other retailers is prompting further parental concern and raising issues about the ethics of ‘pester power’ – marketing through children. Dominion Post reporter, Jessy Edwards, interviewed GoodSense MD Kath Dewar in August 2015 for this piece on the latest wave of schemes and the issues they raise. …

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Make your marketing sing – Project NZ 2015

Advertising Advertising Standards Authority Consumer trends in sustainability Green marketing Greenwash Marketing effectiveness Messaging Sustainable Marketing Course

Make your sustainability story sing with GoodSense advice

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Native Advertising

Advertising GoodSense news Native Advertising

What is ‘native’?

A new form of promotion has emerged in the last year or so, called Native Advertising. It is a way for brands to sponsor the creation of an editorial section of a website, newspaper or magazine. The brand gets associated with the content theme of the section, the editor gets to retain editorial freedom over content and the publisher gets a new revenue stream.

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