Content marketing

Rollout of GoodSense marketing workshops with Akina and SBN

Client work Content marketing Marketing effectiveness Messaging Sustainable Marketing Course Tips and how tos

Following a successful pilot workshop in October 2017, GoodSense has extended our partnership with Ākina and the Sustainable Business Network into a series of marketing capacity building workshops in 2018.

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The Kitchen Project

ATEED Content marketing GoodSense news Marketing effectiveness Messaging Tips and how tos

The Kitchen Project is a collaboration between ATEED, Panuku Development Auckland and Healthy Families.

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Sharing the Goodness

Client work Content marketing Marketing effectiveness Messaging Tips and how tos

GoodSenser Kylie Bailey will be a key speaker at the upcoming NZ Social Media Forum in July 2018.

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Simon Sinek’s missing W

Client work Content marketing Marketing effectiveness Messaging Tips and how tos

Names have power. Through the mythology of many cultures, knowing the true name of someone, or something, gives us power over it – a power to know it. 

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I name you…

Client work Content marketing GoodSense news Marketing effectiveness Messaging Tips and how tos

Names have power. Through the mythology of many cultures, knowing the true name of someone, or something, gives us power over it – a power to know it. 

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GoodSense marketing workshop a success

Client work Content marketing Marketing effectiveness Messaging Sustainable Marketing Course Tips and how tos

The Akina Foundation, in partnership with GoodSense, hosted a workshop on marketing for Social Enterprises on the 25th of October…

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The cat on the three legged stool – telling your story in an ad-blocked world.

Client work Content marketing Marketing effectiveness Messaging Tips and how tos

Humans are hard-wired to respond to stories. We respond emotionally and, given the chance, we’ll respond physically too – with applause, gasps, questions or maybe a reciprocal story of our own…

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Food mags munch on dairy-free cheddar

Client work Consumer trends in sustainability Content marketing GoodSense news Marketing effectiveness Social and Environmental ethics

Angel Food PR Update In April, Angel Food launched their cheddar alternative to supermarkets around New Zealand. GoodSense supported the launch with a PR campaign designed to build momentum, traction, credibility and achieve coverage for both the brand and the product. To create impact for launch, GoodSense designed a campaign that involved sending an initial …

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Scaling the summit of content marketing

Content marketing GoodSense news Green marketing Marketing effectiveness

It’s now easier than ever to climb the content marketing peak of book self-publishing. Newly self-published author and GoodSense MD Kath Dewar shares her insights into the key stages and decisions here >

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Online Sustainable Marketing course

Consumer trends in sustainability Content marketing Green marketing Greenwash Sustainable Marketing Course

The NZ Marketing Association, the Sustainable Business Network and GoodSense Learning are launching what is thought to be the world’s first online professional course in Sustainable Marketing. The course will train marketers how to adapt to the growing consumer and commercial concerns about sustainability, how to avoid the dreaded ‘greenwash’ and lead their brands to …

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