Countdown DreamWorks character cards

Plastic collectibles

Advertising Countdown DreamWorks character cards GoodSense news Green marketing Marketing effectiveness Messaging Social and Environmental ethics Sustainability

Advertising to children turns a corner.

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One News, Sunday 15th June 2014

Countdown DreamWorks character cards One News Social and Environmental ethics

“I’d like my child to be a child, rather than a consumer, thanks.”
– The stings in the tail of pester-power sales promotion

For five weeks, from early May to mid Jun 2014, Countdown supermarket rewarded every $20 spent in-store with a DreamWorks character card. Made from sturdy plastic the collectable series featured the iconic characters in a tilting hologram. The sales promotion quickly became a craze among children leading some schools to ban the cards.
kath tvnz screenshot 15 june 2014

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