‘Ethical Choice’ label

Kiwi consumers are voting with our wallets

'Ethical Choice' label Advertising Ethical marketing GoodSense news Green marketing Greenwash Marketing effectiveness Social and Environmental ethics Sustainability

Kiwi consumers are voting green with our wallets
Kath Dewar, quoted by Stuff:
“The smart ones business leaders realise investments that reduce the cost of operations, and create a good story to tell, will be the businesses that survive in the future.”
Read more from our interview with Stuff, October 6 2017

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Are pester power collectibles crossing the line?

'Ethical Choice' label Advertising Consumer trends in sustainability Ethical marketing GoodSense news Green marketing

The resurgence of plastic collectables from supermarkets and other retailers is prompting further parental concern and raising issues about the ethics of ‘pester power’ – marketing through children. Dominion Post reporter, Jessy Edwards, interviewed GoodSense MD Kath Dewar in August 2015 for this piece on the latest wave of schemes and the issues they raise. …

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Dole – too little too late?

'Ethical Choice' label Dole Bananas Greenwash

By Kath Dewar, GoodSense MD, 29th May 2013

This morning, on TV1s Breakfast, I was asked what advice I’d give Dole if they Ethical Choice cartoon Alister Kitchen Aug 2012 Finalcalled GoodSense for marketing help. I thought the answer demanded a little more space than live television permits so will attempt to do more justice to it here.

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Dole risk-warning a flag for all marketers

'Ethical Choice' label Advertising Standards Authority Dole Bananas Greenwash

1st August 2012

An investigation by the New Zealand Commerce Commission has led to Dole being issued with a compliance notice that they may be in breach of the Fair Trading Act on three separate counts relating to the company’s ‘Ethical Choice’ marketing scheme. Only the courts can decide if there has actually been a breach of the Fair Trading Act, with convicted companies liable for fines up to $200,000 and individuals up to $60,000.

The advice to Dole included:
Leaflet cover

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