GoodSense news

CIOs sorted at Summit

CIO Summit Client work GoodSense news Marketing and IT departments Marketing effectiveness Marketing software and technology

CIO Summit This is the first time Deptive participated at the CIO Summit. GoodSense helped them plan and develop marketing at the event to achieve their goal of generating qualified leads from CIO’s. We managed the wrap banner, the furniture & screens for the stand, plus this poster to promote a prize draw that was …

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Food mags munch on dairy-free cheddar

Client work Consumer trends in sustainability Content marketing GoodSense news Marketing effectiveness Social and Environmental ethics

Angel Food PR Update In April, Angel Food launched their cheddar alternative to supermarkets around New Zealand. GoodSense supported the launch with a PR campaign designed to build momentum, traction, credibility and achieve coverage for both the brand and the product. To create impact for launch, GoodSense designed a campaign that involved sending an initial …

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New look and messaging for STACK – online and off

Client work GoodSense news

STACK create workplace design brilliance for their clients.  I guess this means we shouldn’t have been surprised when the first manifestation of the updated brand we helped them create was new carpet for their own offices, modelled above by Poppy. Our marketing brief from STACK commercial interior specialists was to clarify and update their brand …

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Whanganui workshop this week – free – Write persuasive messages

GoodSense news Marketing effectiveness Messaging

Friday 24 February, 1:00pm – 3:00pm at Ladies Rest, 75 Hill Street, Whanganui Join me, Kath Dewar, at this free, interactive public workshop in Whanganui on Friday. Learn how to put your passion into compelling words that will attract support, customers or funders. This motivating and practical workshop is being delivered for the first time outside …

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Scaling the summit of content marketing

Content marketing GoodSense news Green marketing Marketing effectiveness

It’s now easier than ever to climb the content marketing peak of book self-publishing. Newly self-published author and GoodSense MD Kath Dewar shares her insights into the key stages and decisions here >

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Say it like it is – our 3 golden rules

Consumer trends in sustainability Ethical marketing GoodSense news Messaging Uncategorized

Since 2013’s Fit for the Future conference, we’ve been championing the power of being outspoken.
Here’s two recent examples followed by our 3 golden rules:

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GoodSense gets in behind NZ Software

GoodSense news Marketing software and technology

We’re stoked to announce GoodSense co-owner and Director Jo Patterson has been appointed to the executive Board of the NZ Software Association.  GoodSense is passionate about tech companies and their potential in New Zealand. We’re excited by some of the great innovations we’re discovering through Jo’s involvement with the Board. December 2015.

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GoodSense speaks up, December 2015

GoodSense news Innovation

We’ve been delighted to help the team at Tangible Media celebrate 10 years championing innovation in NZ business as part of their ‘Ten after ten’ interview series. You can read Kath’s interview here and how we helped champion getting diverse voices heard here.

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The Sustainable Business Network Conference, September 2015

Ethical marketing GoodSense news SBN Conference

GoodSense Managing Director, Kath Dewar, will be running a masterclass on communicating sustainability at this year’s Sustainable Business Network conference, along side an exciting line up of international and local speakers that include: Nicky Bell, CEO, Saatchi & Saatchi Angela Buglass, Chief Executive, Trilogy International James Russell, Editor, Element Magazine Matthew Yeomans, CEO Sustainly (UK), …

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Are pester power collectibles crossing the line?

'Ethical Choice' label Advertising Consumer trends in sustainability Ethical marketing GoodSense news Green marketing

The resurgence of plastic collectables from supermarkets and other retailers is prompting further parental concern and raising issues about the ethics of ‘pester power’ – marketing through children. Dominion Post reporter, Jessy Edwards, interviewed GoodSense MD Kath Dewar in August 2015 for this piece on the latest wave of schemes and the issues they raise. …

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