Green marketing

We dig it – but only a bit more

Consumer trends in sustainability Green marketing Marketing effectiveness Messaging Social and Environmental ethics

Update 2017: Upgraded GoodSense rating for New World’s Little Garden We’re delighted Little Garden succeeded and has been re-run this year.  Its whole foundation and ethos is more ethical than Little Shop. Where Little Shop groomed  brand-aligned packaged foods consumers, Little Garden inspires connection with soil, seed, nature, health, natural food and life. Kei te …

Read more

mmWritten by:

Comments (0) /

Marketing sustainability without greenwash

Green marketing Greenwash Marketing effectiveness Messaging

Define a brand that soars without getting burned In May 2017, Kath Dewar ran a members-only webinar for the Sustainable Business Network on how to define a brand that soars without getting burned. In the webinar she discussed the key steps to build your brand and the sustainability benefits in an inspiring and authentic way. Effective messages reach …

Read more

mmWritten by:

Comments (0) /

The SBN’s 2016 conference #authenticbusiness

Ethical marketing Green marketing Marketing effectiveness SBN Conference Social and Environmental ethics

A collection of our favourite quotes from presenters and participants at the Sustainable Business Network’s 2016 Conference, #authenticbusiness. “Human nature is wired to help us succeed in sustainability” Niki Harre “I post raw emotions when I’m climbing cos no one’s going to tell me to harden up!” Dave of @Sea2Summit7 talking about mental health, values …

Read more

mmWritten by:

Comments (0) /

New World turn over new leaf in collectibles

Consumer trends in sustainability Green marketing Marketing effectiveness Messaging Social and Environmental ethics

Update: We have conducted a hands on review of New World’s Little Garden collectibles range – watch our short video to see why we rated their new range 3.5 stars out of a possible 5. Last August we were in the Dominion Post/Stuff critiquing the Little Shop sales promotion campaigns run by New World supermarkets. …

Read more

mmWritten by:

Comments (0) /

Scaling the summit of content marketing

Content marketing GoodSense news Green marketing Marketing effectiveness

It’s now easier than ever to climb the content marketing peak of book self-publishing. Newly self-published author and GoodSense MD Kath Dewar shares her insights into the key stages and decisions here >

Read more

mmWritten by:

Comments (0) /

Are pester power collectibles crossing the line?

'Ethical Choice' label Advertising Consumer trends in sustainability Ethical marketing GoodSense news Green marketing

The resurgence of plastic collectables from supermarkets and other retailers is prompting further parental concern and raising issues about the ethics of ‘pester power’ – marketing through children. Dominion Post reporter, Jessy Edwards, interviewed GoodSense MD Kath Dewar in August 2015 for this piece on the latest wave of schemes and the issues they raise. …

Read more

mmWritten by:

Comments (0) /

Make your marketing sing – Project NZ 2015

Advertising Advertising Standards Authority Consumer trends in sustainability Green marketing Greenwash Marketing effectiveness Messaging Sustainable Marketing Course

Make your sustainability story sing with GoodSense advice

Read more

mmWritten by:

Comments (0) /

Words count!

GoodSense news Green marketing

If this heading read ‘Language is important’ it would have meant the same thing but taken more space and had less impact.

My 10-minute speaking slot in Wellington last week, on telling good marketing stories, didn’t quite allow time for me to sing the praises of short words, so I’ll do it here instead.

Read more

mmWritten by:

Comments (0) /

Online Sustainable Marketing course

Consumer trends in sustainability Content marketing Green marketing Greenwash Sustainable Marketing Course

The NZ Marketing Association, the Sustainable Business Network and GoodSense Learning are launching what is thought to be the world’s first online professional course in Sustainable Marketing. The course will train marketers how to adapt to the growing consumer and commercial concerns about sustainability, how to avoid the dreaded ‘greenwash’ and lead their brands to …

Read more

mmWritten by:

Comments (0) /

Sustainable Marketing – The evidence is in & now marketers can adapt fast with Sustainable Marketing Online

Green marketing Social and Environmental ethics Sustainable Marketing Course

Find out more about the Sustainable Marketing online course and sign up today at the Marketing Association, the Sustainable Business Network or with GoodSense Learning. Why sustainability is a major marketing opportunity We don’t buy things the way we used to.  The evidence is overwhelming and no longer just anecdotal.  As analysis by Nielsen of …

Read more

mmWritten by:

Comments (1) /