MARKETING EFFECTIVENESS Archives

How to get more impact from your messaging to communicate science

CLIENT WORK MARKETING EFFECTIVENESS MESSAGING SCIENCE COMMS SOCIAL AND ENVIRONMENTAL ETHICS TIPS AND HOW TOS

In November 2023, we were delighted to host a workshop for science communicators at the annual Science Communicators Association of New Zealand (SCANZ) conference in Te Whanganui-a-Tara.

Written by:GoodSense Team

3 Comments (0) / 16 February 2024 /

Ethical Investing NZ – New Case Study

CLIENT WORK GOODSENSE NEWS MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS

We created a new name, brand identity and messaging, a new website and a marketing communications plan for ethical investing company, C2C. The new name, Ethical Investing NZ, repositioned the growing team as market leaders and gave the whole team a new confidence in promoting their services.

Written by:Kath Dewar

1 Comments (0) / 21 March 2023 /

GSBS2023: Strategic Importance to Business of Marketing Sustainability by Katherine Dewar

ETHICAL MARKETING GOODSENSE NEWS GREEN MARKETING MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

On 10th February, as the cyclone veered closer, Katherine contributed to the Global Sustainable Business Summit,

Written by:Kath Dewar

3 Comments (0) / 17 February 2023 /

Marketing sustainability insights – period undies

ETHICAL MARKETING GREEN MARKETING GREENWASH MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

Period undies brand Thinx has announced a US$5m settlement to customers. The case has important lessons for all brands making environmental claims.

Written by:Kath Dewar

4 Comments (0) / 9 February 2023 /

B Corp Certified – GoodSense ethical marketing

ETHICAL MARKETING GOODSENSE NEWS MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

GoodSense ethical marketing is now officially good! As a Certified B Corporation, we’re accredited for social and environmental performance, accountability and transparency.

Written by:Kath Dewar

3 Comments (0) / 24 August 2022 /

Choose your marketing channels! What media mix is right for your marketing?

ADVERTISING CONTENT MARKETING DIGITAL MARKETING MARKETING EFFECTIVENESS MARKETING SOFTWARE AND TECHNOLOGY MARKETING TRENDS WEBSITE MARKETING

Choose your marketing channels! What media mix is right for your marketing?

Written by:Kath Dewar

4 Comments (0) / 7 July 2022 /

Prime time alert on greenwash – The Project tells the public what to watch for

ADVERTISING CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING GOODSENSE NEWS GREEN MARKETING GREENWASH MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS TIPS AND HOW TOS

When Ana Samways invited us to talk greenwash with The Project team we were delighted to help this critical sustainable marketing issue get good prime time coverage. We think The Project team did a brilliant job covering the issues and giving examples to the public.

Written by:Kath Dewar

1 Comments (0) / 10 March 2022 /

The cat on the three legged stool – tell your story in an ad-blocked world.

CLIENT WORK CONTENT MARKETING MARKETING EFFECTIVENESS MESSAGING TIPS AND HOW TOS

Humans are hard-wired to respond to stories. We respond emotionally and, given the chance, we’ll respond physically too – with applause, gasps, questions or maybe a reciprocal story of our own…

Written by:Kath Dewar

3 Comments (0) / 21 January 2022 /

Onwardly – New Case Study

CLIENT WORK MARKETING EFFECTIVENESS MARKETING SOFTWARE AND TECHNOLOGY

At GoodSense we were able to develop a brand strategy, key messaging, and a marketing communications plan for the successful pre-launch and go-live of Onwardly. Plus, coach Phil on how to run effective email campaigns, manage blog and LinkedIn activity, and ways to engage with journalists.

Written by:Kath Dewar

1 Comments (0) / 8 December 2021 /

SBN Awards finalists – sharing sustainable marketing skills

CLIENT WORK GOODSENSE NEWS MARKETING EFFECTIVENESS

SBN Awards finalists - Communicating for Impact

We’re stoked to be joint finalists with our client, Outside The Box caskets, in Communicating for Impact …

Written by:Kath Dewar

Like Comments (0) / 11 November 2021 /