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Prove it! Why certify? – and our 5 how-to hacks

CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING UNCATEGORISED

Getting certified by a reputable third party makes it easier for potential buyers to trust you.  The right sustainability certification can help you stand out in a crowded market and overcome any skepticism about ‘greenwash’.

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A new future, defined by more ethical consumer decision making

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Kiwi’s have, through Covid-19, “dipped our toes into a new future, defined by more ethical consumer decision making,” said Mike Burrell, executive director at the Sustainable Business Council, of the research insights. 

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Are you careful enough for the new NZ law?

MARKETING TRENDS UNCATEGORISED

In 2020, the New Zealand Government updated the Privacy law that applies to all organisations operating in Aotearoa.  Under the updated law, organisations must not destroy personal information if someone asks for information held about them.

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5 lessons academics can teach us about CSR communications

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Ariane Far Blog

Ariane Far got in touch with me last year from lockdown at University in Leeds, UK, where I studied.  With an impressive track-record in sustainability actions and studies, Ariane impressed me with her drive for building a career in communicating for good and we enjoyed a great zoom-call exchange of ideas.  Ariane has shared these …

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Positive changes to come from COVID-19

MARKETING TRENDS UNCATEGORISED

COVID changes

As Aotearoa settles back into a post-lockdown ‘normal’, in our self-isolating bubble, apart from the world, we have a unique opportunity to reflect.  Jo and I did some of this in a recent meeting with our accountant, who nudged me to share our observations.

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Plastic free pioneers!

ETHICAL MARKETING GREEN MARKETING UNCATEGORISED

Ground breaking organisations are responding to New Zealanders growing call for businesses to help them go plastic-free. At GoodSense we’ve been stoked to begin work with two such plastic-free pioneers this year – and to see one of our clients who was new in 2019 go from strength to strength.

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What the New Zealand Climate Act means for marketing

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Zero carbon act for marketing

To celebrate the new Zero Carbon Act, here’s a flourish of five examples of marketing for a lower-carbon future.

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