Make 2018 the year to go green

Client work Consumer trends in sustainability GoodSense news Green marketing Greenwash Marketing effectiveness SBN Social and Environmental ethics Sustainability

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Above: Kath Dewar celebrating 15 years of the Sustainable Business Network with some of our clients Lyn from Raw Essentials, Alice from Angel Food and Louise from TetraMap.

The NZ Institute of Directors has made sustainability a priority for governance, the new NZX Governance Code now requires environmental and social risks to be disclosed and the political landscape has significantly changed.  Enviro-Mark Solutions, NZ’s leading emissions certifier, who we are proud to work with, tell us they are seeing a tipping point in businesses taking accountability for their impact.

To keep your brand safe and your business popular, it’s now vital to tackle the thousand tiny harms your operations do to our environment and to question the social impact your organisation has.

In the last three months of 2017, Kath helped judge the biggest ever Sustainable Business Network awards, attended the Climate Change & Business Conference in Auckland and was part of the Green Party negotiation advisory group that helped forge the new Government.  We’re keen to share the insights from these experiences to help your organisation in this vital work.

If you’d like to refresh or kick start your sustainability efforts, we can offer you a 20min Exec briefing from Kath, with Q&A for your Board or management team.  Kath will share the key Political and Social Insights from her recent experiences and update you on what this means for your marketing strategy and sales trends.  This is priced at $500 + GST (free for clients we have worked with before).

If you’re doing great stuff but want a hand telling the stories, we can help.  From developing messaging to creating a comms plan, producing materials or training up your own marketing team we know how to build your brand with sustainability and how to help you dodge the dreaded greenwash.  Trading businesses with fewer than 50 full time equivalent employees may qualify for up to 50% of Government funding for some of this work.

To book an Exec briefing with Kath or find out more about how we can help tell your sustainability story contact us on 09 963 0960 or email theteam@goodsense.co.nz

GoodSense founder Kath Dewar joined the Sustainable Business Network in 2003. We’ve been helping organisations tell their sustainability story ever since.  We even helped the ASA write the current code for environmental claims.  Find out more.

 

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Kath Dewar, MD of GoodSense.[/vc_column_text][/vc_column][/vc_row]

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