Are pester power collectibles crossing the line?

'Ethical Choice' label Advertising Consumer trends in sustainability Ethical marketing GoodSense news Green marketing

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The resurgence of plastic collectables from supermarkets and other retailers is prompting further parental concern and raising issues about the ethics of ‘pester power’ – marketing through children. Dominion Post reporter, Jessy Edwards, interviewed GoodSense MD Kath Dewar in August 2015 for this piece on the latest wave of schemes and the issues they raise.

The piece follows coverage of the issue in StopPress earlier this year, TV One News coverage in 2014 and an earlier StopPress article in which GoodSense also challenged the marketing ethics of using plastic-wrapped-in-plastic to lure kids.

Image credit: Kevin Stent, Fairfax NZ, Stuff.co.nz

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