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Make 2018 the year to go green

Client work Consumer trends in sustainability GoodSense news Green marketing Greenwash Marketing effectiveness SBN Social and Environmental ethics Sustainability

The NZ Institute of Directors has made sustainability a priority for governance, the new NZX Governance Code now requires environmental and social risks to be disclosed and the political landscape has significantly changed.

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Kiwi consumers are voting with our wallets

'Ethical Choice' label Advertising Ethical marketing GoodSense news Green marketing Greenwash Marketing effectiveness Social and Environmental ethics Sustainability

Kiwi consumers are voting green with our wallets
Kath Dewar, quoted by Stuff:
“The smart ones business leaders realise investments that reduce the cost of operations, and create a good story to tell, will be the businesses that survive in the future.”
Read more from our interview with Stuff, October 6 2017

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GoodSense marketing workshop a success

Client work Content marketing Marketing effectiveness Messaging Sustainable Marketing Course Tips and how tos

The Akina Foundation, in partnership with GoodSense, hosted a workshop on marketing for Social Enterprises on the 25th of October…

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The cat on the three legged stool – telling your story in an ad-blocked world.

Client work Content marketing Marketing effectiveness Messaging Tips and how tos

Humans are hard-wired to respond to stories. We respond emotionally and, given the chance, we’ll respond physically too – with applause, gasps, questions or maybe a reciprocal story of our own…

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Food mags munch on dairy-free cheddar

Client work Consumer trends in sustainability Content marketing GoodSense news Marketing effectiveness Social and Environmental ethics

Angel Food PR Update In April, Angel Food launched their cheddar alternative to supermarkets around New Zealand. GoodSense supported the launch with a PR campaign designed to build momentum, traction, credibility and achieve coverage for both the brand and the product. To create impact for launch, GoodSense designed a campaign that involved sending an initial …

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New look and messaging for STACK – online and off

Client work GoodSense news

STACK create workplace design brilliance for their clients.  I guess this means we shouldn’t have been surprised when the first manifestation of the updated brand we helped them create was new carpet for their own offices, modelled above by Poppy. Our marketing brief from STACK commercial interior specialists was to clarify and update their brand …

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Five marketing must-haves before asking the crowd to invest

equity crowd-funding Marketing effectiveness Marketing software and technology Messaging Uncategorized

Make the most of your equity by getting your marketing sorted BEFORE you ask the crowd to invest – five must-have tips for 2016 from GoodSense

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Plastic collectibles

Advertising Countdown DreamWorks character cards GoodSense news Green marketing Marketing effectiveness Messaging Social and Environmental ethics Sustainability

Advertising to children turns a corner.

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