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How to get more impact from your messaging to communicate science

CLIENT WORK MARKETING EFFECTIVENESS MESSAGING SCIENCE COMMS SOCIAL AND ENVIRONMENTAL ETHICS TIPS AND HOW TOS

In November 2023, we were delighted to host a workshop for science communicators at the annual Science Communicators Association of New Zealand (SCANZ) conference in Te Whanganui-a-Tara.

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Social impact – Sunday spotlights Woven Earth

CLIENT WORK MARKETING SOFTWARE AND TECHNOLOGY

Sunday magazine features Woven Earth’s support for families harmed by domestic violence

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How ethical are your social media choices?

CONTENT MARKETING DIGITAL MARKETING ETHICAL MARKETING MARKETING SOFTWARE AND TECHNOLOGY MARKETING TRENDS SOCIAL AND ENVIRONMENTAL ETHICS

Does the ethical approach of the social media channels you use for communications and marketing reflect your values?

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Content writing for impact reports. What works?

CLIENT WORK CONTENT MARKETING MARKETING SOFTWARE AND TECHNOLOGY SOCIAL AND ENVIRONMENTAL ETHICS

Insights from the creation of two different impact reports we’ve written for clients.

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Growing a B Corp sustainability supply chain – GoodSense ethical marketing

ETHICAL MARKETING GOODSENSE NEWS SUSTAINABILITY

It was exciting to find that within our first six months of being a Certified B Corporation ( B Corp ), GoodSense was a link in a sustainability supply chain.  As a marketing company, we’d both bought services from a fellow B Corporation and been chosen by a B Corp.

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Ethical Investing NZ – New Case Study

CLIENT WORK GOODSENSE NEWS MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS

We created a new name, brand identity and messaging, a new website and a marketing communications plan for ethical investing company, C2C.  The new name, Ethical Investing NZ, repositioned the growing team as market leaders and gave the whole team a new confidence in promoting their services.

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Onwardly – New Case Study

CLIENT WORK MARKETING EFFECTIVENESS MARKETING SOFTWARE AND TECHNOLOGY

At GoodSense we were able to develop a brand strategy, key messaging, and a marketing communications plan for the successful pre-launch and go-live of Onwardly. Plus, coach Phil on how to run effective email campaigns, manage blog and LinkedIn activity, and ways to engage with journalists.

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SBN Awards finalists – sharing sustainable marketing skills

CLIENT WORK GOODSENSE NEWS MARKETING EFFECTIVENESS

We’re stoked to be joint finalists with our client, Outside The Box caskets, in Communicating for Impact …

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Powerhouse Wind – Overview

CLIENT WORK GREEN MARKETING SUSTAINABILITY

At GoodSense we were able to create a quick-win website for this client ourselves, ensuring enough care could also be taken with site planning, so the website is strategically strong, and write effective sales copy and basic search optimisation.

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Woman’s Day showcases First Kids’ Bikes Made From Recycled Plastic Bottles

CLIENT WORK GREEN MARKETING SUSTAINABILITY

Wishbone’s latest product development is part of the NZ government’s Gen Less initiative on carbon dioxide reduction and, together, the couple are on a passionate mission to disrupt the global toy industry.

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