marketing
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Make 2018 the year to go green

Client work Consumer trends in sustainability GoodSense news Green marketing Greenwash Marketing effectiveness SBN Social and Environmental ethics Sustainability

The NZ Institute of Directors has made sustainability a priority for governance, the new NZX Governance Code now requires environmental and social risks to be disclosed and the political landscape has significantly changed.

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Kiwi consumers are voting with our wallets

'Ethical Choice' label Advertising Ethical marketing GoodSense news Green marketing Greenwash Marketing effectiveness Social and Environmental ethics Sustainability

Kiwi consumers are voting green with our wallets
Kath Dewar, quoted by Stuff:
“The smart ones business leaders realise investments that reduce the cost of operations, and create a good story to tell, will be the businesses that survive in the future.”
Read more from our interview with Stuff, October 6 2017

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SBN Awards

Client work Consumer trends in sustainability GoodSense news SBN SBN Conference

GoodSense found ourselves at the heart of the most exciting sustainable business event of the year on 30th November.

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GoodSense marketing workshop a success

Client work Content marketing Marketing effectiveness Messaging Sustainable Marketing Course Tips and how tos

The Akina Foundation, in partnership with GoodSense, hosted a workshop on marketing for Social Enterprises on the 25th of October…

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The cat on the three legged stool – telling your story in an ad-blocked world.

Client work Content marketing Marketing effectiveness Messaging Tips and how tos

Humans are hard-wired to respond to stories. We respond emotionally and, given the chance, we’ll respond physically too – with applause, gasps, questions or maybe a reciprocal story of our own…

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New look and messaging for STACK – online and off

Client work GoodSense news

STACK create workplace design brilliance for their clients.  I guess this means we shouldn’t have been surprised when the first manifestation of the updated brand we helped them create was new carpet for their own offices, modelled above by Poppy. Our marketing brief from STACK commercial interior specialists was to clarify and update their brand …

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Are you using Other People’s Networks?

Marketing effectiveness

While it’s important – if demanding – for businesses to create their own online content, these stories can often just end up reaching the same people. The internet’s unquenchable thirst for new content creates exciting opportunities to access Other People’s Networks. Businesses with exciting stories or experience to share can often find online platforms that want to carry their stories. However the platforms rarely have budget to pay for content but if you can write it – or get help from someone who can (like us, hint hint!) then they can help you spread the word very effectively across their networks.

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Five marketing must-haves before asking the crowd to invest

equity crowd-funding Marketing effectiveness Marketing software and technology Messaging Uncategorized

Make the most of your equity by getting your marketing sorted BEFORE you ask the crowd to invest – five must-have tips for 2016 from GoodSense

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Plastic collectibles

Advertising Countdown DreamWorks character cards GoodSense news Green marketing Marketing effectiveness Messaging Social and Environmental ethics Sustainability

Advertising to children turns a corner.

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Sustainable Marketing – The evidence is in & now marketers can adapt fast with Sustainable Marketing Online

Green marketing Social and Environmental ethics Sustainable Marketing Course

Find out more about the Sustainable Marketing online course and sign up today at the Marketing Association, the Sustainable Business Network or with GoodSense Learning. Why sustainability is a major marketing opportunity We don’t buy things the way we used to.  The evidence is overwhelming and no longer just anecdotal.  As analysis by Nielsen of …

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