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How to get more impact from your messaging to communicate science

CLIENT WORK MARKETING EFFECTIVENESS MESSAGING SCIENCE COMMS SOCIAL AND ENVIRONMENTAL ETHICS TIPS AND HOW TOS

In November 2023, we were delighted to host a workshop for science communicators at the annual Science Communicators Association of New Zealand (SCANZ) conference in Te Whanganui-a-Tara.

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Kia kaha te reo Māori!

ETHICAL MARKETING MARKETING TRENDS SOCIAL AND ENVIRONMENTAL ETHICS

Here’s what we say when clients who don’t whakapapa Māori ask us about using te reo, based on our learnings from those wiser than us. 

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Ethical Investing NZ – New Case Study

CLIENT WORK GOODSENSE NEWS MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS

We created a new name, brand identity and messaging, a new website and a marketing communications plan for ethical investing company, C2C.  The new name, Ethical Investing NZ, repositioned the growing team as market leaders and gave the whole team a new confidence in promoting their services.

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Choose your marketing channels! What media mix is right for your marketing?

ADVERTISING CONTENT MARKETING DIGITAL MARKETING MARKETING EFFECTIVENESS MARKETING SOFTWARE AND TECHNOLOGY MARKETING TRENDS WEBSITE MARKETING

Choose your marketing channels! What media mix is right for your marketing?

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Press Release: Audi’s donuts on beaches ad pulled following GoodSense complaint

ADVERTISING CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING GOODSENSE NEWS MARKETING TRENDS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

Audi New Zealand has pulled adverts showing their logo carved in the sand of wild beaches, as if drawn by driving donuts, after a complaint by GoodSense ethical marketing.

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Prime time alert on greenwash – The Project tells the public what to watch for

ADVERTISING CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING GOODSENSE NEWS GREEN MARKETING GREENWASH MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS TIPS AND HOW TOS

When Ana Samways invited us to talk greenwash with The Project team we were delighted to help this critical sustainable marketing issue get good prime time coverage. We think The Project team did a brilliant job covering the issues and giving examples to the public.

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The cat on the three legged stool – tell your story in an ad-blocked world.

CLIENT WORK CONTENT MARKETING MARKETING EFFECTIVENESS MESSAGING TIPS AND HOW TOS

Humans are hard-wired to respond to stories. We respond emotionally and, given the chance, we’ll respond physically too – with applause, gasps, questions or maybe a reciprocal story of our own…

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Onwardly – New Case Study

CLIENT WORK MARKETING EFFECTIVENESS MARKETING SOFTWARE AND TECHNOLOGY

At GoodSense we were able to develop a brand strategy, key messaging, and a marketing communications plan for the successful pre-launch and go-live of Onwardly. Plus, coach Phil on how to run effective email campaigns, manage blog and LinkedIn activity, and ways to engage with journalists.

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Beyond platitudes  #BlackLivesMatter

GOODSENSE NEWS SOCIAL AND ENVIRONMENTAL ETHICS

Adidas quick, alongside other brands, to share posts in solidarity with #BlackLivesMatter, now find themselves asked to apologise by Julia Bond, a black Adidas designer, for the unaddressed racism she experiences at work. It’s vital every business, including us at GoodSense, address the unconscious bias in our organisations and our communications. Read more >

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Getting started – Business sustainability resources

GOODSENSE NEWS SUSTAINABILITY

Ready to take the next step in developing sustainability in your business and for your clients? Here are five useful tools to support your journey.

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