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Sharing the Goodness

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GoodSenser Kylie Bailey will be a key speaker at the upcoming NZ Social Media Forum in July 2018.

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Simon Sinek’s missing W

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Names have power. Through the mythology of many cultures, knowing the true name of someone, or something, gives us power over it – a power to know it. 

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I name you…

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Names have power. Through the mythology of many cultures, knowing the true name of someone, or something, gives us power over it – a power to know it. 

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The Future of Food is more mindful

Client work Consumer trends in sustainability GoodSense news Green marketing Marketing effectiveness Social and Environmental ethics Sustainability

The NZ Institute of Directors has made sustainability a priority for governance, the new NZX Governance Code now requires environmental and social risks to be disclosed and the political landscape has significantly changed.

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Make 2018 the year to go green

Client work Consumer trends in sustainability GoodSense news Green marketing Greenwash Marketing effectiveness SBN Social and Environmental ethics Sustainability

The NZ Institute of Directors has made sustainability a priority for governance, the new NZX Governance Code now requires environmental and social risks to be disclosed and the political landscape has significantly changed.

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Kiwi consumers are voting with our wallets

'Ethical Choice' label Advertising Ethical marketing GoodSense news Green marketing Greenwash Marketing effectiveness Social and Environmental ethics Sustainability

Kiwi consumers are voting green with our wallets
Kath Dewar, quoted by Stuff:
“The smart ones business leaders realise investments that reduce the cost of operations, and create a good story to tell, will be the businesses that survive in the future.”
Read more from our interview with Stuff, October 6 2017

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SBN Awards

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GoodSense found ourselves at the heart of the most exciting sustainable business event of the year on 30th November.

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GoodSense marketing workshop a success

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The Akina Foundation, in partnership with GoodSense, hosted a workshop on marketing for Social Enterprises on the 25th of October…

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The cat on the three legged stool – telling your story in an ad-blocked world.

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Humans are hard-wired to respond to stories. We respond emotionally and, given the chance, we’ll respond physically too – with applause, gasps, questions or maybe a reciprocal story of our own…

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Food mags munch on dairy-free cheddar

Client work Consumer trends in sustainability Content marketing GoodSense news Marketing effectiveness Social and Environmental ethics

Angel Food PR Update In April, Angel Food launched their cheddar alternative to supermarkets around New Zealand. GoodSense supported the launch with a PR campaign designed to build momentum, traction, credibility and achieve coverage for both the brand and the product. To create impact for launch, GoodSense designed a campaign that involved sending an initial …

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