sustainable marketing
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The SBN’s 2016 conference #authenticbusiness

Ethical marketing Green marketing Marketing effectiveness SBN Conference Social and Environmental ethics

A collection of our favourite quotes from presenters and participants at the Sustainable Business Network’s 2016 Conference, #authenticbusiness. “Human nature is wired to help us succeed in sustainability” Niki Harre “I post raw emotions when I’m climbing cos no one’s going to tell me to harden up!” Dave of @Sea2Summit7 talking about mental health, values …

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New World turn over new leaf in collectibles

Consumer trends in sustainability Green marketing Marketing effectiveness Messaging Social and Environmental ethics

Update: We have conducted a hands on review of New World’s Little Garden collectibles range – watch our short video to see why we rated their new range 3.5 stars out of a possible 5. Last August we were in the Dominion Post/Stuff critiquing the Little Shop sales promotion campaigns run by New World supermarkets. …

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International leadership on marketing sustainability

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GoodSense was recently invited to contribute content for the UK-based Chartered Institute of Marketing’s sustainability series. Both myself and Jo Patterson are Fellows of the UK Chartered Institute of Marketing and this provides an avenue to extend and promote our thought leadership in marketing, into an international forum. Here’s an at-a-glance summary with links to the full articles.

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Make your marketing sing – Project NZ 2015

Advertising Advertising Standards Authority Consumer trends in sustainability Green marketing Greenwash Marketing effectiveness Messaging Sustainable Marketing Course

Make your sustainability story sing with GoodSense advice

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