sustainable marketing
Tag Archive

Social impact – Sunday spotlights Woven Earth

CLIENT WORK MARKETING SOFTWARE AND TECHNOLOGY

Sunday magazine features Woven Earth’s support for families harmed by domestic violence

Read more

mmWritten by:

Comments (0) /

How ethical are your social media choices?

CONTENT MARKETING DIGITAL MARKETING ETHICAL MARKETING MARKETING SOFTWARE AND TECHNOLOGY MARKETING TRENDS SOCIAL AND ENVIRONMENTAL ETHICS

Does the ethical approach of the social media channels you use for communications and marketing reflect your values?

Read more

mmWritten by:

Comments (0) /

Content writing for impact reports. What works?

CLIENT WORK CONTENT MARKETING MARKETING SOFTWARE AND TECHNOLOGY SOCIAL AND ENVIRONMENTAL ETHICS

Insights from the creation of two different impact reports we’ve written for clients.

Read more

mmWritten by:

Comments (0) /

Stuff  report – climate business action incl GoodSense

ETHICAL MARKETING GOODSENSE NEWS SUSTAINABILITY

Interview with the Sustainable Business Council, The University of Otago and GoodSense.

Read more

mmWritten by:

Comments (0) /

Growing a B Corp sustainability supply chain – GoodSense ethical marketing

ETHICAL MARKETING GOODSENSE NEWS SUSTAINABILITY

Image shows a daisy chain on a grey wood background to illustrate GoodSense as part of a B Corp supply chain

It was exciting to find that within our first six months of being a Certified B Corporation ( B Corp ), GoodSense was a link in a sustainability supply chain.  As a marketing company, we’d both bought services from a fellow B Corporation and been chosen by a B Corp.

Read more

mmWritten by:

Comments (0) /

GSBS2023: Strategic Importance to Business of Marketing Sustainability by Katherine Dewar

ETHICAL MARKETING GOODSENSE NEWS GREEN MARKETING MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

On 10th February, as the cyclone veered closer, Katherine contributed to the Global Sustainable Business Summit,

Read more

mmWritten by:

Comments (0) /

Marketing sustainability insights – period undies

ETHICAL MARKETING GREEN MARKETING GREENWASH MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

Period undies brand Thinx has announced a US$5m settlement to customers. The case has important lessons for all brands making environmental claims.

Read more

mmWritten by:

Comments (0) /

B Corp Certified – GoodSense ethical marketing

ETHICAL MARKETING GOODSENSE NEWS MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

GoodSense ethical marketing is now officially good! As a Certified B Corporation, we’re accredited for social and environmental performance, accountability and transparency.

Read more

mmWritten by:

Comments (0) /

Don’t greenwash – you’ll make yourselves look like idiots

GREENWASH

Our founder Kath Dewar on this and more in Radio NZ interview on greenwash and what makes for good marketing of sustainability.

Read more

mmWritten by:

Comments (0) /

Hooray for Kate Jamieson!

GOODSENSE NEWS

Even in the spatial and temporal distortions of lockdown, the universe can sometimes deliver tāonga to us.  The universe gifted GoodSense a treasure this past winter in the talented comet that is Kate Jamieson.  An experienced all-round marketer, Kate decided a good while ago she would only use her talents for good, and joined our …

Read more

mmWritten by:

Comments (0) /