Melissa Fletcher

Transformation and Innovation Strategist


Melissa Fletcher

Melissa is a senior business professional with over 20 years’ experience, in global blue chip brands across a wide number of industries from FMCG, Retail and Supermarkets to Banking, Telecoms and Not for Profit organisations. Her most recent roles, prior to joining the team at GoodSense were as GM Transformation at World Vision NZ and Marketing Director, ecostore NZ.

Melissa specialises in leading large scale transformation, and has a proven track record in architecting the future and delivering results in organisations going through change.  As a design-led practitioner, she is an advocate for outside-in strategy and innovation that works back from a deep understanding of customers, value and value chains.  In recent years she has turned her focus to building NZ Inc., applying skills and frameworks learnt in past years to helping NZ companies create new possibilities and build strategic advantage.

She is also a business mentor and coach at Icehouse and Tech Futures Lab and is part of the alumni of NZTE’s Better by Design programme.  She has spoken numerously about her craft to industry and has won a number of brand, media, design and communication awards for her work, including overall NZ Marketing Award for her time at ecostore.  She is also part of the alumni of NZTE’s Better by Design programme.

Melissa loves nothing more than rolling her sleeves up to help a small business review and redesign their value proposition, define their brand position or implement a brilliant comms strategy.  With her core expertise in transformative change, strategy and innovation, along with a passion for helping ethically driven companies, Melissa is a highly skilled senior member of the GoodSense team.

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