Melissa Wragge

Tensegrity – Associate – Transformation strategist


Melissa Wragge

Melissa has 25 years’ experience leading large scale transformation, from blue-chip corporates, banks and retail giants to SMEs, NGOs and start-ups. Melissa runs her own transformation consultancy, Tensegrity, and collaborates with GoodSense adding transformation expertise to projects.

Schooled in systems-based design-led thinking in the mid 1990’s in the UK, Melissa has led transformation programmes – the first half as a capitalist, the second half as a conscious capitalist. Most recognised and awarded for the transformation she took Ecostore through from hippy-fringe to mainstream, she’s passionate about sustainability, holistically, and believes in business as a force for good.

For the last few years, Melissa has run her own practice, sought after by growth-minded Boards and Exec teams to take them through a design-led process to blueprint their future. She runs workshops and offers training and coaching programmes to help leadership teams architect a sustainable business model, from innovating new value propositions to new financial, operating and marketing models. Melissa also teaches Masters students in applied innovation, coaches Start-ups and is taking The Icehouse through their own strategic transformation.

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