Kind Words From Clients

At GoodSense, we specialise in marketing for organisations that are part of the solution to the world’s problems. We’re experienced in ‘weightless exports’ like software and learning & development, in sustainable businesses, social enterprise and not for profit work. Here’s what some of the organisations we work with have kindly had to say about us:

The GoodSense model means we got a chance to work with a wide range of professionals within their stable, which was magic. Importantly we have not become reliant on their guidance, but rather have been able to build our own capacity to move forward. This is a very good indicator of their work.” 

Ian Harvey (Harv), Founder and Director, Collective Intelligence

‘Developing a new website with Goodsense was an extension of the previous positive experiences we have enjoyed with their team.

The foundation for me is that they have business values that reflect our own, and were prepared to develop a site that helps potential clients explore and understand what adopting and owning a wind turbine can do for them and how it fits their lifestyle. A hard sell site is not what suits potential clients, us or the product, and it made the site development project much more efficient that we were all able to agree on this quickly.

The proof of the project is traffic onto the new site is pleasingly well up on its predecessor, and we think we have a good platform to support developments we aim to implement in the business.” 

Bill Currie, Director, Powerhouse Wind

Rise Financial logo

“The thinking, expertise and support we have had from the GoodSense team has been of tremendous value. Their help, tact and flexibility is much appreciated and has enabled us to get better at telling our story in a way potential customers can more easily understand.  Their ability to work on occasional projects with small budgets to such a high standard has been very useful for our small business.  We also appreciate they share our focus on improving environmental and social outcomes through business.  Their feedback always makes good sense” 

Jonathan Neal, Rise Financial

Kaipatiki branding

GoodSense helped us address the challenge, together, of what we wanted to say about ourselves as an organisation and our work. They gave us powerful words to express this.heir expert guidance and project management made the design and web project easy for our small team and ensured we got a beautiful result. We love our new brand and website and they really reflect our passion for what we do.

Janet Cole, Manager, Kaipātiki Project

“Just wanted to reiterate how very, very much I appreciate the GoodSense contribution to Angel Food – you’re a real asset and we are lucky to be working with you!”

Alice Shopland, CEO, Angel Food 

“Definitely recommend GoodSense to anyone looking at refining and growing their business. GoodSense is professional and very quickly establishes where the business is at and where it should be. We have enjoyed this experience greatly and value the work undertaken and outcomes achieved very highly.” 

Glenda Brown, Director, eHaus

“Jo, and the GoodSense team have been instrumental in the success of Deptive. Jo’s depth of business knowledge beyond marketing allowed her to personally guide me through the rocky years of a start-up business. We are in the business of providing our customers with the freedom to work from anywhere. With GoodSense as our virtual marketing department, I have the freedom to focus on the continued growth of Deptive.”

Jason Poyner, founder and owner, Deptive

“GoodSense helped us to clearly define the value proposition for our retail portfolio and develop our key messages. We now have a compelling and relevant retail story that will provide more impact and focus for our communications.”

Garth Dawson, General Manager Social Enterprise, New Zealand Red Cross 

logo NZ Post

“Kath and the Goodsense team are rock stars. They took time to understand us, work through our needs, listen to us, but also importantly challenged our thinking. The end result was user friendly digitial content that meet not only our needs (fresh, compelling and relevant content) but also critically met what our customers (external and internal) were asking for. Thanks to Kath, Gail and team for your creativity, time and patience!”

Dawn Baggaley, Corporate Sustainability Manager

logo YMCA Children's Services

“GoodSense developed a fabulous Sales Proposal for us and I was absolutely delighted with the promotional messages they gave us. I really appreciated the way GoodSense drew out what we needed to say in the workshop then captured the essence of our discussions. Karen’s support at our national hui to launch the Sales proposal was invaluable. Love the work GoodSense does!”

Donna Bouzaid, National Manager Children’s Services, YMCA

Adding Sustainable Value

logo Otago Polytechnic

“Working with the team at GoodSense was a stark reminder about the value you get from working with real subject matter experts. Adding Sustainable Value is a new form of organisational improvement programme that merges professional development, applied learning and practical business outcomes.

We were hugely impressed by the way the GoodSense approach quickly grasped how we worked and the unique strengths of our programme. They listened carefully, and added value throughout. We felt fully supported and understood during the entire process; and were grateful for the prompt, professional and friendly relationship.

The result has been beyond what we expected, and we’ve been left with the feeling that GoodSense consistently went the extra mile for us. Thank you so much Kath, Karen and the rest of the team.”

Simon Harvey, Programme Manager at Adding Sustainable Value (a collaboration between Otago Polytechnic and The Natural Step NZ)

Clean Planet

logo Clean Planet

“Clean Planet engaged GoodSense to run a workshop and make recommendations on our brand tagline and website structure. We couldn’t have been more delighted with the results. The workshop was enjoyable, forging new insights amongst our team, and was a highly time-effective way to proceed. The workshop moderation was fantastic and we were able to move to implement the recommendations that followed straight away. It was a very positive experience that I am confident will lead to very good outcomes for Clean Planet. We look forward to using GoodSense again in the future.”

Matthew Morrison, Director, Clean Planet

Solar Association of NZ

logo Solar NZ

“If your organization is seeking a dynamic and creative marketing team that is current with the state of play and grounded in the realities of social, business and environmental sustainability then I unreservedly recommend Kath and her team at GoodSense marketing.”

Dana Darwin, Business Development Officer, Solar Association of New Zealand

TetraMap International

logo Tetramap

“Working with Kath, Jo and other members of the GoodSense team has been significant for TetraMap. They bring professionalism, experience, expertise, commitment and a great sense of ‘team’ into their work.

Our first project with them, updating the brand image and key messaging, got rave reviews from our international associates and clients. As well as the focus on results, they give us regular feedback on how things – well outside the scope of their projects with us – can be improved. We value that. In summary, our relationship with GoodSense has made good sense and we look forward to continuing that.”

Louise Duncan, Managing Director, TetraMap International


logo QBaby

“Thank you so much for the amazing work on my Qbaby project. I am just so happy with how it’s all come together and how beautiful it is. I am grateful for the extra time you have put in to it, and care and thought. I’m very excited to show the world!”

Natasha Berman, MD of Quintessence – on GoodSense branding, messaging and launch for Qbaby

Sustainable Business Network

logo Sustainable Business Network

“We have hired GoodSense to provide us with marketing advice at the Sustainable Business Network on many occasions – ranging from branding guidelines, digital marketing and website design to general marketing advice and beyond. They are extremely knowledgeable about the wider aspects of marketing and very quick at providing intelligent, informed advice. GoodSense also has a brilliant way with words! Importantly for us, they are also passionate about sustainability and have an excellent understanding of ‘green’ marketing.”

Fiona Stephenson, National Communications Manager, Sustainable Business Network

logo Awarua Synergy

“Kath – you have an amazing team! Thanks for taking us on an exciting journey – and for all the support and work you have done for us.”

Sumaria Beatson, CEO, Awarua Synergy


logo GreenAir

“GreenAir loves working with the team at GoodSense, Kath understands our demographic and believes in our service offer. It’s nice to have partners that share the same common goal, we love the day to day positive attitude of working with the GoodSense team and look forward to our continued working relationship. We would recommend any potential customer engaging with the GoodSense team, except our competition.”

Simon Chamberlain, Managing Director, GreenAir

NZ Council of Trade Unions – Te Kauae Kaimahi

logo NZ Council of Trade Unions – Te Kauae Kaimahi

“Finally, it happened and it wouldn’t have been possible without all the amazing work and support you gave me. I just wanted to acknowledge and thank you for everything you did to make Together come together!”

Bronwyn Maxwell, Director Organising Centre (May 2011), NZ Council of Trade Unions – Te Kauae Kaimahi

logo Patterson Associates

“GoodSense helped us work out exactly what we needed from the website, at the start. They made the whole project much easier, ensuring we got both the supplier and the result we were looking for. They kept the project on track and brought their online marketing experience to every stage.”

Davor Popadich, Partner, Patterson Associates

Energy TS

logo EnergyTS

“Thanks Kath, Caroline and Mili for all the hard work and support over the last couple of months. You have all been great.”

Geoff Bennett, CEO, Energy TS

logo Intouch Design

“It’s so great to have you helping me. The way forward is now much clearer. I now know to expect to spend at least as much energy and time selling as creating.”

Juliet Cooke, business owner, Intouch Design

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