Kind Words From Clients
At GoodSense, we specialise in marketing for organisations that are part of the solution to the world’s problems. We’re experienced in ‘weightless exports’ like software and learning & development, in sustainable businesses, social enterprise and not for profit work. Here’s what some of the organisations we work with have kindly had to say about us:
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Catalyst Cloud
“Together with the face to face activity that Catalyst Cloud has been focussed on, this campaign has fundamentally altered the awareness of Catalyst Cloud in the market. Whereas once no-one seems to know about us or had heard of us, now it is more likely than not that they have some awareness of who we are and what we do. Our strategically important All of Government market is far more aware and open to us and while still relatively early days, our AoG business is beginning to ramp up.” Robin Whitaker, Head of Sales, Catalyst Cloud
Read moreRobin Whitaker
Head of Sales
Catalyst Cloud -
Catalyst Cloud
“I was blown away by the energy and focus of GoodSense when we put our marketing campaign together – and the results are absolutely stunning. What’s more, we know our message has reached the right audience – major customers have mentioned that seeing the banners was what brought them to us. This is what happens when talent and values align so strongly, and we are hugely grateful to the GoodSense team for being our champions and spreading the word.” Doug Dixon, CEO, Catalyst Cloud
Read moreDoug Dixon
CEO
Catalyst Cloud -
My Waiheke
“Thanks so much Kate and Claire for your support and kind words. I have really enjoyed the journey with GoodSense. You provided some great takeaways, into a somewhat uncertain future. I feel more grounded and confident knowing where to start and what to lean into. I really enjoyed meeting you both.” Sophia Hoadley, Creative Director, My Waiheke
Read moreSophia Hoadley
Creative Director,
My Waiheke -
Building Better Homes Towns and Cities
"The Building Better Homes Towns and Cities: Ko ngā wā kaingā hei whakamahorahora National Science Challenge (BBHTC) have been working with GoodSense since the end of 2017. As a new virtual organisation involving a large team of staff and researchers from more than a dozen different organisations we were looking for a communications provider that could work across our diverse team and bring a coherence and structure to our communications. The skills of the GoodSense team and the range of tools they have at their disposal made this process easy and effective for the BBHTC team across all levels. GoodSense was effective at understanding our business and our requirements. For media support we were particularly looking for a provider who would share our values and principles and could effectively reflect these in our communications. GoodSense has achieved this admirably. The GoodSense team has consistently demonstrated their ability to convey our stories effectively in ways that have impact while honouring and respecting the parties to a story and their point of view. The effectiveness of GoodSense’ achievements within BBHTC have been demonstrated through the shift we have seen from BBHTC push through pitching stories or our communications strategy to pull from media and stakeholder approaching our team and our funder seeking to understand what has made is effective. Their advice has been spot-on and when issues have arisen with social media comments these have been calmly and elegantly but effectively dealt with, without compromising our values. The team at GoodSense have been instrumental in our success. They quickly built rapport with management and researchers that has matured into high trust relationships, which has facilitated the GoodSense team stretching and developing the communication competency of our whole team. A core factor of this for us has been the consistency of GoodSense. We have had the same team since the beginning which is something that we value highly. I would have no hesitation in recommending the GoodSense team." Ruth Berry, Director, The Building Better Homes Towns and Cities
Read moreRuth Berry
Director
The Building Better Homes Towns and Cities -
Powerhouse Wind
“‘Developing a new website with GoodSense was an extension of the previous positive experiences we have enjoyed with their team. The foundation for me is that they have business values that reflect our own, and were prepared to develop a site that helps potential clients explore and understand what adopting and owning a wind turbine can do for them and how it fits their lifestyle. A hard sell site is not what suits potential clients, us or the product, and it made the site development project much more efficient that we were all able to agree on this quickly. The proof of the project is traffic onto the new site is pleasingly well up on its predecessor, and we think we have a good platform to support developments we aim to implement in the business.” Bill Currie, Director, Powerhouse Wind
Read moreBill Currie
Director
Powerhouse Wind -
Our Land and Water
"Impact and outreach are crucial to the success of the National Science Challenges. GoodSense facilitated our science leadership team through a clear process, getting consensus on what the end-users of Our Land and Water research need most right now, and finding alignment with our research and strategic goals. After excellent peer review by GoodSense I now have the final draft communications and engagement strategy ready to present to our governance group. The process we followed was innovative and easy. Our content themes framed up the overall strategy and objectives. The work we did together has already helped at a practical level week to week with our social media management. I have no hesitation in recommending GoodSense and in fact, have done so to colleagues at the other National Science Challenges." Annabel McAleer, Senior Communications Advisor, Our Land and Water
Read moreAnnabel McAleer
Senior Communications Advisor
Our Land and Water -
Collective Intelligence
“The GoodSense model means we got a chance to work with a wide range of professionals within their stable, which was magic. Importantly we have not become reliant on their guidance, but rather have been able to build our own capacity to move forward. This is a very good indicator of their work.” - Ian Harvey (Harv), Founder and Director, Collective Intelligence
Read moreIan Harvey (Harv)
Founder and Director
Collective Intelligence -
eHaus
“Definitely recommend GoodSense to anyone looking at refining and growing their business. GoodSense is professional and very quickly establishes where the business is at and where it should be. We have enjoyed this experience greatly and value the work undertaken and outcomes achieved very highly.” Glenda Brown, Director, eHaus
Read moreGlenda Brown
Director
eHaus -
Rise Financial
“The thinking, expertise and support we have had from the GoodSense team has been of tremendous value. Their help, tact and flexibility is much appreciated and has enabled us to get better at telling our story in a way potential customers can more easily understand. Their ability to work on occasional projects with small budgets to such a high standard has been very useful for our small business. We also appreciate they share our focus on improving environmental and social outcomes through business. Their feedback always makes good sense” Jonathan Neal, Rise Financial
Read moreJonathan Neal
Rise Financial -
Kaipātiki Project
“GoodSense helped us address the challenge, together, of what we wanted to say about ourselves as an organisation and our work. They gave us powerful words to express this.heir expert guidance and project management made the design and web project easy for our small team and ensured we got a beautiful result. We love our new brand and website and they really reflect our passion for what we do.” Janet Cole, Manager, Kaipātiki Project
Read moreJanet Cole
Manager
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Intouch Design
“It’s so great to have you helping me. The way forward is now much clearer. I now know to expect to spend at least as much energy and time selling as creating.” Juliet Cooke, business owner, Intouch Design
Read moreJuliet Cooke
Business owner
Intouch Design -
Patterson Associates
“GoodSense helped us work out exactly what we needed from the website, at the start. They made the whole project much easier, ensuring we got both the supplier and the result we were looking for. They kept the project on track and brought their online marketing experience to every stage.” Davor Popadich, Partner, Patterson Associates
Read moreDavor Popadich
Partner
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NZ Council of Trade Unions – Te Kauae Kaimahi
“Finally, it happened and it wouldn’t have been possible without all the amazing work and support you gave me. I just wanted to acknowledge and thank you for everything you did to make Together come together!” Bronwyn Maxwell, Director Organising Centre (May 2011), NZ Council of Trade Unions – Te Kauae Kaimahi
Read moreBronwyn Maxwell
Director Organising Centre
NZ Council of Trade Unions – Te Kauae Kaimahi -
GreenAir
“GreenAir loves working with the team at GoodSense, Kath understands our demographic and believes in our service offer. It’s nice to have partners that share the same common goal, we love the day to day positive attitude of working with the GoodSense team and look forward to our continued working relationship. We would recommend any potential customer engaging with the GoodSense team, except our competition.” Simon Chamberlain, Managing Director, GreenAir
Read moreSimon Chamberlain
Managing Director
GreenAir -
Awarua Synergy
“Kath – you have an amazing team! Thanks for taking us on an exciting journey – and for all the support and work you have done for us.” Sumaria Beatson, CEO, Awarua Synergy
Read moreSumaria Beatson
CEO
Awarua Synergy -
Sustainable Business Network
"We have hired GoodSense to provide us with marketing advice at the Sustainable Business Network on many occasions – ranging from branding guidelines, digital marketing and website design to general marketing advice and beyond. They are extremely knowledgeable about the wider aspects of marketing and very quick at providing intelligent, informed advice. GoodSense also has a brilliant way with words! Importantly for us, they are also passionate about sustainability and have an excellent understanding of ‘green’ marketing.” Fiona Stephenson, National Communications Manager, Sustainable Business Network
Read moreFiona Stephenson
National Communications Manager
Sustainable Business Network -
Qbaby
“Thank you so much for the amazing work on my Qbaby project. I am just so happy with how it’s all come together and how beautiful it is. I am grateful for the extra time you have put in to it, and care and thought. I’m very excited to show the world!” Natasha Berman, MD of Quintessence – on GoodSense branding, messaging and launch for Qbaby
Read moreNatasha Berman
MD
Qbaby -
TetraMap International
“Working with Kath, Jo and other members of the GoodSense team has been significant for TetraMap. They bring professionalism, experience, expertise, commitment and a great sense of ‘team’ into their work. Our first project with them, updating the brand image and key messaging, got rave reviews from our international associates and clients. As well as the focus on results, they give us regular feedback on how things – well outside the scope of their projects with us – can be improved. We value that. In summary, our relationship with GoodSense has made good sense and we look forward to continuing that.” Louise Duncan, Managing Director, TetraMap International
Read moreLouise Duncan
Managing Director
TetraMap International -
Solar Association of NZ
“If your organization is seeking a dynamic and creative marketing team that is current with the state of play and grounded in the realities of social, business and environmental sustainability then I unreservedly recommend Kath and her team at GoodSense marketing.” Dana Darwin, Business Development Officer, Solar Association of New Zealand
Read moreDana Darwin
Business Development Officer
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Clean Planet
“Clean Planet engaged GoodSense to run a workshop and make recommendations on our brand tagline and website structure. We couldn’t have been more delighted with the results. The workshop was enjoyable, forging new insights amongst our team, and was a highly time-effective way to proceed. The workshop moderation was fantastic and we were able to move to implement the recommendations that followed straight away. It was a very positive experience that I am confident will lead to very good outcomes for Clean Planet. We look forward to using GoodSense again in the future.” Matthew Morrison, Director, Clean Planet
Read moreMatthew Morrison
Director
Clean Planet -
Adding Sustainable Value
“Working with the team at GoodSense was a stark reminder about the value you get from working with real subject matter experts. Adding Sustainable Value is a new form of organisational improvement programme that merges professional development, applied learning and practical business outcomes. We were hugely impressed by the way the GoodSense approach quickly grasped how we worked and the unique strengths of our programme. They listened carefully, and added value throughout. We felt fully supported and understood during the entire process; and were grateful for the prompt, professional and friendly relationship. The result has been beyond what we expected, and we’ve been left with the feeling that GoodSense consistently went the extra mile for us. Thank you so much Kath, Karen and the rest of the team.” Simon Harvey, Programme Manager at Adding Sustainable Value (a collaboration between Otago Polytechnic and The Natural Step NZ)
Read moreSimon Harvey
Programme Manager at Adding Sustainable Value
Otago Polytechnic and The Natural Step NZ -
YMCA Children’s Services
“GoodSense developed a fabulous Sales Proposal for us and I was absolutely delighted with the promotional messages they gave us. I really appreciated the way GoodSense drew out what we needed to say in the workshop then captured the essence of our discussions. Karen’s support at our national hui to launch the Sales proposal was invaluable. Love the work GoodSense does!” Donna Bouzaid, National Manager Children’s Services, YMCA
Read moreDonna Bouzaid
National Manager Children’s Services
YMCA -
NZ Post
“Kath and the Goodsense team are rock stars. They took time to understand us, work through our needs, listen to us, but also importantly challenged our thinking. The end result was user friendly digitial content that meet not only our needs (fresh, compelling and relevant content) but also critically met what our customers (external and internal) were asking for. Thanks to Kath, Gail and team for your creativity, time and patience!” Dawn Baggaley, Corporate Sustainability Manager
Read moreDawn Baggaley
Corporate Sustainability Manager
NZ Post -
NZ Red Cross
“GoodSense helped us to clearly define the value proposition for our retail portfolio and develop our key messages. We now have a compelling and relevant retail story that will provide more impact and focus for our communications.” Garth Dawson, General Manager Social Enterprise, New Zealand Red Cross
Read moreGarth Dawson
General Manager Social Enterprise
New Zealand Red Cross -
Deptive
“Jo, and the GoodSense team have been instrumental in the success of Deptive. Jo’s depth of business knowledge beyond marketing allowed her to personally guide me through the rocky years of a start-up business. We are in the business of providing our customers with the freedom to work from anywhere. With GoodSense as our virtual marketing department, I have the freedom to focus on the continued growth of Deptive.” Jason Poyner, founder and owner, Deptive
Read moreJason Poyner
Founder and Owner
Deptive -
Angel Food
“Just wanted to reiterate how very, very much I appreciate the GoodSense contribution to Angel Food – you’re a real asset and we are lucky to be working with you!” Alice Shopland, CEO, Angel Food
Read moreAlice Shopland
CEO
Angel Food