Quote from Pierre A. M'Pele @Pam_Boy "The way some of fashion's bggest forces are diligently avoiding talking about racism while pretending to talk about racism is somehow quite remarkable."

GOODSENSE NEWS SOCIAL AND ENVIRONMENTAL ETHICS

Beyond platitudes  #BlackLivesMatter

5 June 2020

Adidas quick, alongside other brands, to share posts in solidarity with #BlackLivesMatter, now find...

Read more

GoodSense team members

GOODSENSE NEWS SUSTAINABILITY

Getting started – Business sustainability resources

21 May 2020

Ready to take the next step in developing sustainability in your business and for your clients?...

Read more

PHW close up

CLIENT WORK GREEN MARKETING SUSTAINABILITY

Powerhouse Wind – Overview

17 April 2020

At GoodSense we were able to create a quick-win website for this client ourselves, ensuring enough...

Read more

Video conferencing with hand signals post image showing signals for agreement and applause

GREEN MARKETING MARKETING TRENDS SUSTAINABILITY

Video conferencing – Hand signals help!

17 April 2020

We're now using hand signals to run our marketing strategy workshops using video conferencing....

Read more

Wishbone magazine feature

CLIENT WORK GREEN MARKETING SUSTAINABILITY

World’s First Kids’ Bikes Made From Recycled Plastic Bottles Challenges The Global Toy Sector

16 April 2020

Wishbone's latest product development is part of the NZ government's Gen Less initiative on carbon...

Read more

GOODSENSE NEWS SUSTAINABILITY

ATEED Sustainability Is Your Business – GoodSense Resources

18 February 2020

Ready to take the next step in developing sustainability in your business and for your clients?...

Read more

tetramap Kylie certified

CLIENT WORK GOODSENSE NEWS

TetraMap Certified! Congrats Kylie! Using the power of difference in teams

5 February 2020

Team member Kylie Bailey recently gained her TetraMap certification and has been using her new...

Read more

Kaipatiki branding

CLIENT WORK GOODSENSE NEWS MESSAGING

Kaipātiki Project – Overview

20 January 2020

GoodSense worked with environment community enterprise, the Kaipātiki Project to develop a bold...

Read more

Zero carbon act for marketing

UNCATEGORISED

What the New Zealand Climate Act means for marketing

14 January 2020

To celebrate the new Zero Carbon Act, here's a flourish of five examples of marketing for a...

Read more

CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING GREEN MARKETING SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

Zero Carbon Christchurch Conference 2019

14 November 2019

GoodSense conducted a workshop at the Carbon Zero Christchurch conference on 11th October 2019 and...

Read more

AT Awards Kath Dewar with certificate

GOODSENSE NEWS SUSTAINABILITY

How we use flexi-working at GoodSense

4 November 2019

GoodSense is an ethical marketing business that has been leading in marketing sustainability since...

Read more

Brazil nuts

ADVERTISING MESSAGING

Collaboration is nuts!

16 September 2019

We have a tendency as humans to admire heroes – the triumph of the individual. But solo...

Read more

CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING GREEN MARKETING SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

SBN Conference 2019 – Communicating The End of Plastic as We Know It

12 September 2019

GoodSense conducted a workshop at ‘The end of plastics as we know it conference’ on 28th August...

Read more

ADVERTISING CLIENT WORK CONTENT MARKETING DIGITAL MARKETING MESSAGING

Video explainer – cloud technology client Catalyst Cloud

11 September 2019

Make video part of your content strategy – script writing and project management. See how this...

Read more

SBN GoodSense AKina

CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING MARKETING EFFECTIVENESS MARKETING TRENDS MESSAGING SUSTAINABILITY

GoodSense brand differentiation – ethical marketing workshops 2019

11 September 2019

Brand differentiation – helping positive business and social enterprise stand out – marketing...

Read more

CONSUMER TRENDS IN SUSTAINABILITY SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

Colmar Brunton study shows rise in kiwis eating meat free

6 March 2019

The 10th annual research report on New Zealanders and sustainability has been published by Colmar...

Read more

GOODSENSE NEWS

Art and an arrival!

27 February 2019

The GoodSense team are thrilled by the breadth, depth and caliber of work our clients entrust to...

Read more

CLIENT WORK GOODSENSE NEWS MARKETING EFFECTIVENESS MESSAGING TIPS AND HOW TOS

How’s your chat up line?

26 February 2019

We’ve been stoked to start the year helping these two new GoodSense clients introduce their story...

Read more

CONSUMER TRENDS IN SUSTAINABILITY GOODSENSE NEWS MARKETING TRENDS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

It’s a less meaty new year

25 February 2019

Following animal-rights lobbying by me and my sister our family all went vegetarian when I was...

Read more

CLIENT WORK CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING GOODSENSE NEWS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

Natural skincare delivered to your door.

25 February 2019

Sometimes new products, that are better for us and for nature, come in new ways. In this video Kath...

Read more

GOODSENSE NEWS SUSTAINABILITY TIPS AND HOW TOS

New! Grants available for marketing pre-investment

31 July 2018

Our friends at Akina have $100K of new Investment Readiness funding available now....

Read more

CLIENT WORK CONTENT MARKETING MARKETING EFFECTIVENESS MESSAGING TIPS AND HOW TOS

5 steps to creating engaging content

23 July 2018

There’s no denying it - content is still unabashedly queen of the digital world and today...

Read more

ADVERTISING ETHICAL MARKETING GOODSENSE NEWS MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS

Junk food marketers culpable for childhood obesity

17 July 2018

Junk food marketers culpable for childhood obesity Kath Dewar on Radio NZ Kath says we need...

Read more

CLIENT WORK CONTENT MARKETING MARKETING EFFECTIVENESS MESSAGING TIPS AND HOW TOS

Rollout of GoodSense marketing workshops with Ākina and SBN

14 June 2018

Following a successful pilot workshop in October 2017, GoodSense has extended our partnership with...

Read more

SOCIAL AND ENVIRONMENTAL ETHICS

200 hundred businesses, communities and Kiwi leaders call for climate action

6 June 2018

Above: Eating the talk – GoodSense team vegan lunch at Rabbit   We are very proud to be...

Read more

ADVERTISING ETHICAL MARKETING GOODSENSE NEWS GREEN MARKETING GREENWASH MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

How greenwashing became big business

6 June 2018

How greenwash became big business Kath Dewar, quoted by Stuff:  “Look for the businesses who...

Read more

CONTENT MARKETING GOODSENSE NEWS MARKETING EFFECTIVENESS MESSAGING REGIONAL BUSINESS PARTNER NETWORK TIPS AND HOW TOS

The Kitchen Project

19 May 2018

The Kitchen Project is a collaboration between ATEED, Panuku Development Auckland and Healthy...

Read more

CLIENT WORK CONTENT MARKETING MARKETING EFFECTIVENESS MESSAGING TIPS AND HOW TOS

Sharing the Goodness

9 May 2018

GoodSenser Kylie Bailey will be a key speaker at the upcoming NZ Social Media Forum in July 2018....

Read more

CLIENT WORK CONTENT MARKETING MARKETING EFFECTIVENESS MESSAGING TIPS AND HOW TOS

Simon Sinek’s missing W

4 April 2018

Names have power. Through the mythology of many cultures, knowing the true name of someone, or...

Read more

CLIENT WORK CONTENT MARKETING GOODSENSE NEWS MARKETING EFFECTIVENESS MESSAGING TIPS AND HOW TOS

I name you…

13 February 2018

Names have power. Through the mythology of many cultures, knowing the true name of someone, or...

Read more

ADVERTISING ETHICAL MARKETING GOODSENSE NEWS GREEN MARKETING GREENWASH MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

Kiwi consumers are voting with our wallets

13 December 2017

Kiwi consumers are voting green with our wallets Kath Dewar, quoted by Stuff: "The smart ones...

Read more

CLIENT WORK CONSUMER TRENDS IN SUSTAINABILITY GOODSENSE NEWS

SBN Awards

13 December 2017

GoodSense found ourselves at the heart of the most exciting sustainable business event of the year...

Read more

CLIENT WORK CONTENT MARKETING MARKETING EFFECTIVENESS MESSAGING TIPS AND HOW TOS

GoodSense marketing workshop a success

26 October 2017

The Akina Foundation, in partnership with GoodSense, hosted a workshop on marketing for Social...

Read more

CLIENT WORK CONTENT MARKETING MARKETING EFFECTIVENESS MESSAGING TIPS AND HOW TOS

The cat on the three legged stool – telling your story in an ad-blocked world.

26 September 2017

Humans are hard-wired to respond to stories. We respond emotionally and, given the chance, we’ll...

Read more

SOCIAL AND ENVIRONMENTAL ETHICS

Art in Asia

22 September 2017

Our very own GoodSenser Natalie Guy was awarded the inaugural 2017 Asia New Zealand Foundation......

Read more

CONSUMER TRENDS IN SUSTAINABILITY GREEN MARKETING MARKETING EFFECTIVENESS MESSAGING SOCIAL AND ENVIRONMENTAL ETHICS

We dig it – but only a bit more

18 September 2017

Update 2017: Upgraded GoodSense rating for New World’s Little Garden We’re delighted Little...

Read more

CLIENT WORK GOODSENSE NEWS MARKETING EFFECTIVENESS MARKETING SOFTWARE AND TECHNOLOGY

CIOs sorted at Summit

12 July 2017

CIO Summit This is the first time Deptive participated at the CIO Summit. GoodSense helped them...

Read more

CLIENT WORK CONSUMER TRENDS IN SUSTAINABILITY CONTENT MARKETING GOODSENSE NEWS MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS

Food mags munch on dairy-free cheddar

10 July 2017

Angel Food PR Update In April, Angel Food launched their cheddar alternative to supermarkets around...

Read more

CLIENT WORK GOODSENSE NEWS

New look and messaging for STACK – online and off

5 July 2017

STACK create workplace design brilliance for their clients.  I guess this means we shouldn’t...

Read more

MARKETING EFFECTIVENESS TIPS AND HOW TOS WEBSITE MARKETING

You have a new website – so now what?

5 July 2017

Tips and priorities for new website marketing Your new website is stunning and as bright as fresh...

Read more

ADVERTISING ETHICAL MARKETING SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

Opinion: Genesis Flybuys an ethical fail

22 June 2017

With over half their power generated from burning coal and gas, Genesis Energy’s new Fly Buys...

Read more

GREEN MARKETING GREENWASH MARKETING EFFECTIVENESS MESSAGING

Marketing sustainability without greenwash

11 May 2017

Define a brand that soars without getting burned In May 2017, Kath Dewar ran a members-only...

Read more

Imageof wind turbines

SOCIAL AND ENVIRONMENTAL ETHICS

We signed up for the climate – will you?

9 March 2017

We’re proud to be one of 60 signatories on an open letter to the New Zealand Government on...

Read more

Kath Dewar speaking at Fit for the Future conference, 2013

GOODSENSE NEWS MARKETING EFFECTIVENESS MESSAGING

Whanganui workshop this week – free – Write persuasive messages

21 February 2017

Friday 24 February, 1:00pm – 3:00pm at Ladies Rest, 75 Hill Street, Whanganui Join me, Kath...

Read more

DIGITAL MARKETING MARKETING SOFTWARE AND TECHNOLOGY MARKETING TRENDS TIPS AND HOW TOS

Go Live – Phone, camera, action!

15 November 2016

Over winter, I experimented with the live video feed functions in Facebook and Twitter. Both social...

Read more

Albatross (image credit: Tony Dunn)

CLIENT WORK GOODSENSE NEWS GREENWASH SUSTAINABILITY

Renewables in Ōtepoti – marketing climate action

2 November 2016

Every business needs to be taking climate action and talking about it without greenwash. Marketing...

Read more

ETHICAL MARKETING GREEN MARKETING MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS

The SBN’s 2016 conference #authenticbusiness

22 September 2016

A collection of our favourite quotes from presenters and participants at the Sustainable Business...

Read more

Image of collectible flower pots

CONSUMER TRENDS IN SUSTAINABILITY GREEN MARKETING MARKETING EFFECTIVENESS MESSAGING SOCIAL AND ENVIRONMENTAL ETHICS

New World turn over new leaf in collectibles

12 September 2016

Update: We have conducted a hands on review of New World’s Little Garden collectibles range...

Read more

Ruby and the Blue Sky author Katherine Dewar

CONTENT MARKETING GOODSENSE NEWS GREEN MARKETING MARKETING EFFECTIVENESS

Scaling the summit of content marketing

28 August 2016

It’s now easier than ever to climb the content marketing peak of book self-publishing. Newly...

Read more

Image of speech bubbles and arrows to illustrate marketing sustainability

GOODSENSE NEWS SUSTAINABILITY

International leadership on marketing sustainability

22 August 2016

GoodSense was recently invited to contribute content for the UK-based Chartered Institute of...

Read more

Image of a network

MARKETING EFFECTIVENESS

Are you using Other People’s Networks?

29 May 2016

While it’s important – if demanding – for businesses to create their own online content,...

Read more

Marketing before seeking investment from the crowdword cloud

EQUITY CROWD-FUNDING MARKETING EFFECTIVENESS MARKETING SOFTWARE AND TECHNOLOGY MESSAGING

Five marketing must-haves before asking the crowd to invest

8 February 2016

Make the most of your equity by getting your marketing sorted BEFORE you ask the crowd to invest -...

Read more

Kath Dewar speaking at Fit for the Future conference, 2013

CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING GOODSENSE NEWS MESSAGING

Say it like it is – our 3 golden rules

11 January 2016

Since 2013's Fit for the Future conference, we’ve been championing the power of being...

Read more

Introducing Jo Patterson

GOODSENSE NEWS MARKETING SOFTWARE AND TECHNOLOGY

GoodSense gets in behind NZ Software

10 December 2015

We’re stoked to announce GoodSense co-owner and Director Jo Patterson has been appointed to...

Read more

GOODSENSE NEWS

GoodSense speaks up, December 2015

1 December 2015

We’ve been delighted to help the team at Tangible Media celebrate 10 years championing...

Read more

CLIENT WORK

Looking good – and doing the sales

14 October 2015

Our clients Energy TS showcased their powerful software for reducing energy and CO2 at the new...

Read more

Tech Tips

MARKETING EFFECTIVENESS MARKETING SOFTWARE AND TECHNOLOGY

GoodSense top 5 tech marketing picks

22 September 2015

For IT and services companies, where the product is intangible, the promotion has to carry a heavy...

Read more

ETHICAL MARKETING GOODSENSE NEWS

The Sustainable Business Network Conference, September 2015

3 September 2015

GoodSense Managing Director, Kath Dewar, will be running a masterclass on communicating...

Read more

Image of child with New World Little Shop Collectibles

ADVERTISING CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING GOODSENSE NEWS GREEN MARKETING

Are pester power collectibles crossing the line?

28 August 2015

The resurgence of plastic collectables from supermarkets and other retailers is prompting further...

Read more

ETHICAL MARKETING GOODSENSE NEWS SUSTAINABILITY

Cambridge Chamber of Commerce

26 August 2015

On 26th August 2015, Kath Dewar will deliver a presentation at the Cambridge Chamber of Commerce....

Read more

Image of umbrellas

SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

Idealog

6 August 2015

On the 6th of August, Idealog published a piece on Corporate Responsibility. It focused on the...

Read more

DIGITAL MARKETING MARKETING EFFECTIVENESS MARKETING SOFTWARE AND TECHNOLOGY MARKETING TRENDS

Its been 14 years and they’re still not talking

23 July 2015

I recently got a dizzying flashback to the days when digital marketing was all emails, databases,...

Read more

GOODSENSE NEWS GREEN MARKETING

Words count!

6 July 2015

If this heading read 'Language is important' it would have meant the same thing but taken more...

Read more

ADVERTISING GOODSENSE NEWS NATIVE ADVERTISING

Native Advertising

2 July 2015

What is 'native'?

A new form of promotion has emerged in the last year or so, called...

Read more

Image of burger king kids meals

CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING SOCIAL AND ENVIRONMENTAL ETHICS

Burger King pulls toys from kids meal

17 April 2015

Burger King has become the first burger chain in New Zealand to not only cut toys from its...

Read more

CLIENT WORK GOODSENSE NEWS MARKETING EFFECTIVENESS

Say it more effectively!

24 March 2015

The target of your communications probably doesn’t react to them the way you would. They...

Read more

CONSUMER TRENDS IN SUSTAINABILITY CONTENT MARKETING GREEN MARKETING GREENWASH SUSTAINABLE MARKETING COURSE

Online Sustainable Marketing course

27 January 2015

The NZ Marketing Association, the Sustainable Business Network and GoodSense Learning are launching...

Read more

Image of a windmill

GOODSENSE NEWS SUSTAINABILITY

GoodSense in NZI Connect

27 September 2014

September 2014. In their latest edition, NZI Connect featured The Sustainable Business Directory...

Read more

GOODSENSE NEWS

GoodSense quoted on data privacy

20 September 2014

On the 20th of September 2014, the New Zealand Herald wrote an article about data privacy, quoting...

Read more

GREEN MARKETING

The Infinite Game for Marketers

14 August 2014

14 August 2014 At the most recent green marketing networking drinks event organised for the Green...

Read more

CONSUMER TRENDS IN SUSTAINABILITY SOCIAL AND ENVIRONMENTAL ETHICS

Scrubbing up grubby brands and clean slate competition

30 July 2014

At June’s Executive Marketing breakfast, innovation maestro, Stefan Preston showcased US...

Read more

GREENWASH SOCIAL AND ENVIRONMENTAL ETHICS

One News, Sunday 15th June 2014

23 June 2014

"I'd like my child to be a child, rather than a consumer, thanks." - The stings in the tail of...

Read more

SBN logo

GREEN MARKETING

Green marketing Q & A with the SBN

11 June 2014

3rd June 2014 Hear Kath Dewar, GoodSense Managing Director, talk about delivering good green...

Read more

SOCIAL AND ENVIRONMENTAL ETHICS

C+ effort for women speakers

12 May 2014

Why I'm giving Conferenz a C+ effort to fix gender fail

Read more

GOODSENSE NEWS

Sustainable Business Network Directory launch

8 May 2014

8th May 2014 On the 8th of May 2014, GoodSense was invited to be a part of Sustainable Business...

Read more

GREEN MARKETING

Three top good green marketing strategies

21 November 2013

Fit For Future 2013 On 21st November 2013, Kath Dewar, GoodSense CEO, presented as part of the Fit...

Read more

GREEN MARKETING

Transforming Business Conference 2013, SBN

10 September 2013

Mega-Efficiency - Consumer Perspectives

On 4th September 2013,

Read more

GREENWASH SOCIAL AND ENVIRONMENTAL ETHICS

Dole – too little too late?

29 May 2013

By Kath Dewar, GoodSense MD, 29th May 2013

This morning, on

Read more

GREEN MARKETING GREENWASH

Claims seen as greenwashing

15 May 2013

May 2013, Chartered Institute Magazine “Social responsibility claims, by businesses amount to...

Read more

GREEN MARKETING

Tui takes a stand

4 March 2013

Spotted late 2012 in Taranaki, NZ: Tui beer takes a stand against fracking with their latest 'yeah...

Read more

ADVERTISING GREENWASH

Dole risk-warning a flag for all marketers

10 August 2012

1st August 2012 An investigation by the New Zealand

Read more

ADVERTISING GREEN MARKETING GREENWASH SOCIAL AND ENVIRONMENTAL ETHICS

ASA rules foul on ‘eco-friendly’

15 February 2012

The Feb 2012 ASA decision against CRC clarifies ‘environmentally friendly’ can only be...

Read more

GREEN MARKETING GREENWASH

Green marketing or greenwash?

1 February 2012

What are Shell Oil trying to achieve in this sponsorship of the zero-waste rubbish sorting bins at...

Read more