Powerhouse Wind needed to rethink their website and get it rebuilt. Their beautifully engineered Thin Air turbine needed to be brought centre-stage and messages crafted for their different target audiences. As an early-stage engineering business they didn’t have much money. At GoodSense we were able to create a quick-win website for this client ourselves, ensuring enough care could also be taken with site planning, so the website is strategically strong, and write effective sales copy and basic search optimisation.
“Developing a new website with Goodsense was an extension of the previous positive experiences we have enjoyed with their team.
The foundation for me is that they have business values that reflect our own, and were prepared to develop a site that helps potential clients explore and understand what adopting and owning a wind turbine can do for them and how it fits their lifestyle. A hard sell site is not what suits potential clients, us or the product, and it made the site development project much more efficient that we were all able to agree on this quickly.
The proof of the project is traffic onto the new site is pleasingly well up on its predecessor, and we think we have a good platform to support developments we aim to implement in the business.”
Bill Currie, Director, Powerhouse Wind
To find out more about how we can help with your brand strategy, call Kath Dewar on 09 973 0960 or email us today, we would love to help.