TIPS AND HOW TOS

How to get more impact from your messaging to communicate science

CLIENT WORK MARKETING EFFECTIVENESS MESSAGING SCIENCE COMMS SOCIAL AND ENVIRONMENTAL ETHICS TIPS AND HOW TOS

In November 2023, we were delighted to host a workshop for science communicators at the annual Science Communicators Association of New Zealand (SCANZ) conference in Te Whanganui-a-Tara.

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Prime time alert on greenwash – The Project tells the public what to watch for

ADVERTISING CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING GOODSENSE NEWS GREEN MARKETING GREENWASH MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS TIPS AND HOW TOS

When Ana Samways invited us to talk greenwash with The Project team we were delighted to help this critical sustainable marketing issue get good prime time coverage. We think The Project team did a brilliant job covering the issues and giving examples to the public.

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The cat on the three legged stool – tell your story in an ad-blocked world.

CLIENT WORK CONTENT MARKETING MARKETING EFFECTIVENESS MESSAGING TIPS AND HOW TOS

Marketing Communications model by GoodSense showing a sketch of a cat on a stool

Humans are hard-wired to respond to stories. We respond emotionally and, given the chance, we’ll respond physically too – with applause, gasps, questions or maybe a reciprocal story of our own…

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New! Grants available for marketing pre-investment

GOODSENSE NEWS SUSTAINABILITY TIPS AND HOW TOS

Our friends at Akina have $100K of new Investment Readiness funding available now.

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5 steps to creating engaging content

CLIENT WORK CONTENT MARKETING MARKETING EFFECTIVENESS MESSAGING TIPS AND HOW TOS

There’s no denying it – content is still unabashedly queen of the digital world and today there’s so many fun and exciting ways to share the awesome stories of your business or organisation.

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Rollout of GoodSense marketing workshops with Ākina and SBN

CLIENT WORK CONTENT MARKETING MARKETING EFFECTIVENESS MESSAGING TIPS AND HOW TOS

Following a successful pilot workshop in October 2017, GoodSense has extended our partnership with Ākina and the Sustainable Business Network into a series of marketing capacity building workshops in 2018.

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The Kitchen Project

CONTENT MARKETING GOODSENSE NEWS MARKETING EFFECTIVENESS MESSAGING REGIONAL BUSINESS PARTNER NETWORK TIPS AND HOW TOS

The Kitchen Project is a collaboration between ATEED, Panuku Development Auckland and Healthy Families.

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Sharing the Goodness

CLIENT WORK CONTENT MARKETING MARKETING EFFECTIVENESS MESSAGING TIPS AND HOW TOS

GoodSenser Kylie Bailey will be a key speaker at the upcoming NZ Social Media Forum in July 2018.

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Simon Sinek’s missing W

CLIENT WORK CONTENT MARKETING MARKETING EFFECTIVENESS MESSAGING TIPS AND HOW TOS

I’ve a bone to pick with Simon Sinek.  I’m not the first but the bone is significant; a hefty femur not a minor metatarsal, so I feel my vent is justified.
Simon’s chart-busting Ted Talk ‘Start with why’ has inspired thousands of business leaders to embrace their purpose – and that is all to the good.  It also frames strategy as How and What, which I’ve always found useful.

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