TIPS AND HOW TOS

Who drives disinformation to delay climate action

MARKETING EFFECTIVENESS TIPS AND HOW TOS UNCATEGORISED

Graphic to show most dis-information and mal-information is funded and shared deliberately to delay climate action by those who profit from oil coal and gas, and by those who profit from war, chaos and undermining democracy. These covert bad actors share their dis-information by exploiting groups and individuals who genuinely believe climate change is a hoax.   A fourth group are relatively agnostic about climate change as a topic, but engineer profit from those who view and click on online content about it.
Dis-information is used to delay climate action Who funds, develops and shares climate dis-information? Research shows most dis-information and mal-information is funded and shared deliberately to delay climate action by those who profit from oil coal and gas, and by those who profit from war, chaos and undermining democracy. These covert bad actors share their [...]

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Finalists for Transformational Leadership – Sustainable Business Awards

MARKETING EFFECTIVENESS TIPS AND HOW TOS UNCATEGORISED

Sustainable Business Awards 2025 in white capitals on a purple background - GoodSense finalists Next List Next Awards
15 years of trying to do what's right - now we're 'Next' Since we founded in 2010, GoodSense has established, and done our best to show leadership in, best-practice in marketing sustainability. Now we're on the Next List, as the only marketing and communications sector business among 119 Sustainable Business Award finalists in 2025.  This [...]

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Marketing strategy – whiteboards and staring at walls

MARKETING EFFECTIVENESS TIPS AND HOW TOS UNCATEGORISED

Facilitation and training services illustrated by coloured markers on a tray. Image: GoodSense

Marketing strategy – the power of thinking Marketing strategy. It’s the clear approach that will direct your marketing plan, the way a film Director will shape the path and colour of a movie. Most marketing is tactics, all the things done. Think of these as what a movie Producer would organise; all the practical components …

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Let’s share stuff and do good

CLIENT WORK CONSUMER TRENDS IN SUSTAINABILITY GOODSENSE NEWS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY TIPS AND HOW TOS

Little Big Shed is the brand-new online platform to help people share stuff and do good.

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Guest blog: 5 Must-Read Books for Change Makers

CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING GREEN MARKETING MARKETING EFFECTIVENESS MARKETING TRENDS MESSAGING SOCIAL AND ENVIRONMENTAL ETHICS TIPS AND HOW TOS

Tackling a wicked problem, a problem with no single perfect solution, like sustainability issues is no easy quest. 

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Guest blog: Why do I use my pronouns, and you might too?

DIGITAL MARKETING ETHICAL MARKETING MARKETING EFFECTIVENESS MESSAGING SOCIAL AND ENVIRONMENTAL ETHICS TIPS AND HOW TOS

As communicators and marketers, we must be always conscious that our communication is robust and inclusive.

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Target Audience Focus

MARKETING EFFECTIVENESS TIPS AND HOW TOS

Focus on your target audience for marketing and communications success. Free tool

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How to get more impact from your messaging to communicate science

CLIENT WORK MARKETING EFFECTIVENESS MESSAGING SCIENCE COMMS SOCIAL AND ENVIRONMENTAL ETHICS TIPS AND HOW TOS

GoodSense science communications team member Laura Hikawai-Goodall standing infront of an audience running a workshop at the SCANZ conference 2023

In November 2023, we were delighted to host a workshop for science communicators at the annual Science Communicators Association of New Zealand (SCANZ) conference in Te Whanganui-a-Tara.

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Prime time alert on greenwash – The Project tells the public what to watch for

ADVERTISING CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING GOODSENSE NEWS GREEN MARKETING GREENWASH MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS TIPS AND HOW TOS

When Ana Samways invited us to talk greenwash with The Project team we were delighted to help this critical sustainable marketing issue get good prime time coverage. We think The Project team did a brilliant job covering the issues and giving examples to the public.

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The cat on the three legged stool – tell your story in an ad-blocked world.

CLIENT WORK CONTENT MARKETING MARKETING EFFECTIVENESS MESSAGING TIPS AND HOW TOS

Pen sketch of cat standing on a stool to illustrate the GoodSense content and channel strategy using a visual metaphor

Humans are hard-wired to respond to stories. We respond emotionally and, given the chance, we’ll respond physically too – with applause, gasps, questions or maybe a reciprocal story of our own…

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