TIPS AND HOW TOS Archives

How’s your chat up line?

CLIENT WORK GOODSENSE NEWS MARKETING EFFECTIVENESS MESSAGING TIPS AND HOW TOS

We’ve been stoked to start the year helping these two new GoodSense clients introduce their story in these pithy chat-up lines. Your brand’s tagline – your primary marketing ‘slogan’ if you like – works just like a chat up line. Its job is to make your audience feel you will understand what they need and inspire them to want to find out more; to start a conversation with you.

Written by:Kath Dewar

1 Comments (0) / 26 February 2019 /

New! Grants available for marketing pre-investment

GOODSENSE NEWS SUSTAINABILITY TIPS AND HOW TOS

Our friends at Akina have $100K of new Investment Readiness funding available now.

Written by:Kath Dewar

1 Comments (0) / 31 July 2018 /

5 steps to creating engaging content

CLIENT WORK CONTENT MARKETING MARKETING EFFECTIVENESS MESSAGING TIPS AND HOW TOS

There’s no denying it – content is still unabashedly queen of the digital world and today there’s so many fun and exciting ways to share the awesome stories of your business or organisation.

Written by:GoodSense Team

4 Comments (0) / 23 July 2018 /

Rollout of GoodSense marketing workshops with Ākina and SBN

CLIENT WORK CONTENT MARKETING MARKETING EFFECTIVENESS MESSAGING TIPS AND HOW TOS

Following a successful pilot workshop in October 2017, GoodSense has extended our partnership with Ākina and the Sustainable Business Network into a series of marketing capacity building workshops in 2018.

Written by:Kath Dewar

1 Comments (0) / 14 June 2018 /

The Kitchen Project

CONTENT MARKETING GOODSENSE NEWS MARKETING EFFECTIVENESS MESSAGING REGIONAL BUSINESS PARTNER NETWORK TIPS AND HOW TOS

The Kitchen Project is a collaboration between ATEED, Panuku Development Auckland and Healthy Families.

Written by:Kath Dewar

2 Comments (0) / 19 May 2018 /

Sharing the Goodness

CLIENT WORK CONTENT MARKETING MARKETING EFFECTIVENESS MESSAGING TIPS AND HOW TOS

GoodSenser Kylie Bailey will be a key speaker at the upcoming NZ Social Media Forum in July 2018.

Written by:Kath Dewar

3 Comments (0) / 9 May 2018 /

Simon Sinek’s missing W

CLIENT WORK CONTENT MARKETING MARKETING EFFECTIVENESS MESSAGING TIPS AND HOW TOS

I’ve a bone to pick with Simon Sinek. I’m not the first but the bone is significant; a hefty femur not a minor metatarsal, so I feel my vent is justified.
Simon’s chart-busting Ted Talk ‘Start with why’ has inspired thousands of business leaders to embrace their purpose – and that is all to the good. It also frames strategy as How and What, which I’ve always found useful.

Written by:Kath Dewar

2 Comments (0) / 4 April 2018 /

I name you…

CLIENT WORK CONTENT MARKETING GOODSENSE NEWS MARKETING EFFECTIVENESS MESSAGING TIPS AND HOW TOS

Names have power. Through the mythology of many cultures, knowing the true name of someone, or something, gives us power over it – a power to know it.

Written by:Kath Dewar

2 Comments (0) / 13 February 2018 /

GoodSense marketing workshop a success

CLIENT WORK CONTENT MARKETING MARKETING EFFECTIVENESS MESSAGING TIPS AND HOW TOS

The Akina Foundation, in partnership with GoodSense, hosted a workshop on marketing for Social Enterprises on the 25th of October…

Written by:Kath Dewar

1 Comments (0) / 26 October 2017 /

The cat on the three legged stool – telling your story in an ad-blocked world.

CLIENT WORK CONTENT MARKETING MARKETING EFFECTIVENESS MESSAGING TIPS AND HOW TOS

Humans are hard-wired to respond to stories. We respond emotionally and, given the chance, we’ll respond physically too – with applause, gasps, questions or maybe a reciprocal story of our own…

Written by:Kath Dewar

1 Comments (0) / 26 September 2017 /

TIPS AND HOW TOS

How’s your chat up line?

New! Grants available for marketing pre-investment

5 steps to creating engaging content

The Kitchen Project

Sharing the Goodness

Simon Sinek’s missing W

I name you…

TWITTER

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Rollout of GoodSense marketing workshops with Ākina and SBN

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Natalie Guy’s intriguing and bold new sculpture in Christchurch

Are you careful enough for the new NZ law?

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