Wishbone’s latest product development is part of the NZ government’s Gen Less initiative on carbon dioxide reduction and, together, the couple are on a passionate mission to disrupt the global toy industry.
GoodSense worked with environment community enterprise, the Kaipātiki Project to develop a bold new tagline and brand strategy and planned and project managed their new brand identity and website. The vital impact this not-for-profit has in the Auckland region is being increasingly recognised and the organisation now has a brand and online presence to reflect this mana.
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