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Who drives disinformation to delay climate action

MARKETING EFFECTIVENESS TIPS AND HOW TOS UNCATEGORISED

Graphic to show most dis-information and mal-information is funded and shared deliberately to delay climate action by those who profit from oil coal and gas, and by those who profit from war, chaos and undermining democracy. These covert bad actors share their dis-information by exploiting groups and individuals who genuinely believe climate change is a hoax.   A fourth group are relatively agnostic about climate change as a topic, but engineer profit from those who view and click on online content about it.
Dis-information is used to delay climate action Who funds, develops and shares climate dis-information? Research shows most dis-information and mal-information is funded and shared deliberately to delay climate action by those who profit from oil coal and gas, and by those who profit from war, chaos and undermining democracy. These covert bad actors share their [...]

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Finalists for Transformational Leadership – Sustainable Business Awards

MARKETING EFFECTIVENESS TIPS AND HOW TOS UNCATEGORISED

Sustainable Business Awards 2025 in white capitals on a purple background - GoodSense finalists Next List Next Awards
15 years of trying to do what's right - now we're 'Next' Since we founded in 2010, GoodSense has established, and done our best to show leadership in, best-practice in marketing sustainability. Now we're on the Next List, as the only marketing and communications sector business among 119 Sustainable Business Award finalists in 2025.  This [...]

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Marketing strategy – whiteboards and staring at walls

MARKETING EFFECTIVENESS TIPS AND HOW TOS UNCATEGORISED

Facilitation and training services illustrated by coloured markers on a tray. Image: GoodSense

Marketing strategy – the power of thinking Marketing strategy. It’s the clear approach that will direct your marketing plan, the way a film Director will shape the path and colour of a movie. Most marketing is tactics, all the things done. Think of these as what a movie Producer would organise; all the practical components …

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Marketing’s culpability and extreme-consumerism

CONSUMER TRENDS IN SUSTAINABILITY SUSTAINABILITY UNCATEGORISED

Consumerism - Photograph of mural on shopping mall wall with the text Born to Shop and fraphics of stars, flowers and circles in flouro bright colours on a black background

On reducing humans to ‘consumers’ and why it needs to stop.  When I talk about the marketing industry I’ve been part of for over 30 years, I describe it as “a powerful sector that makes us feel bad about ourselves, so we buy stuff we don’t need that lasts 5 minutes, by design, and ends …

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