Sustainability marketing & ethical communications team GoodSense celebrate becoming BCorp - seven people stand infront of a leafy green background smiling and holding signs. The signs are a GoodSense logo and a Certified B Corporation logo. One person is making a peace sign.

Ethical marketing excellence on tap

Our sustainability marketing and communications team can help your work have more impact. To get you the best results, our ethical marketing team use proven, creative co-design methods in strategic planning with you.  Plus, we have the ethical marketing skills and sustainability knowledge to implement marketing, content and media relations on your behalf.

We’ve been leaders in sustainability marketing since 2010 and became a Certified B Corporation in July 2022.  If you want to make waves, get in touch.

Email or phone us on +64 9 973 0960 to book a call with Jo Patterson or Kath Dewar, our Directors.

Sustainability marketing team

Our experienced team of GoodSense ethical marketing, media relations and writing professionals relish complex challenges and systems change work.  We will help you establish clear target audiences then plan and build sustainability marketing programmes of effective activity, that support your organisation’s long-term goals.

We work on your behalf, as your collaborative, fractional outsource marketing and communications team. Our independence and impartiality mean we don’t take commissions or rely on design or development income, keeping us free to recommend whatever activity will work.

Sustainability marketing – strategy and outsource implementation

We bring significant brand, sustainability marketing and communications strategy experience to your team’s sector knowledge – and bridge the science, business, social enterprise, corporate and not-for-profit worlds.

By working with you in structured planning workshops, we’ll design the most effective ethical marketing approaches together.  And we’ll upskill your team as we work.

With our ongoing marketing and communications implementation, you’ll get the extra skills and capacity you need, without increasing your headcount or overheads.

Leaders in sustainability marketing and a B Corp

Our track record in social and environmental sustainability marketing means we are effective faster and can keep you safe from greenwash.  As sustainability leaders in our own right, we can connect you to your target audiences, key networks and influencers, locally and internationally. Our Certified B Corp status means you can be confident we meet the rigorous social, environmental and governance standards of your sustainable procurement policies.

If your organisation is helping people or the rest of nature, we want to help you succeed.

Shall we talk?
Email or call us to book a chat with one of our Directors.

With our sustainability marketing team you get the range and heft of a corporate marketing department, on a fractional basis.  Our ethical marketing services are designed to give your work more impact. It all starts with good strategy.

What marketing strategy groundwork can we help you with?

  1. Marketing goals and target audiences
  2. Brand positioning relative to your competitors
  3. Brand strategy and key messaging
  4. Content and channel strategy
  5. Media relations and stakeholder strategy
  6. Digital strategy and website planning
  7. Marketing campaign or communications activity planning

Looking for help to implement your marketing or communications?

When a plan is in place, we can action it for you. You’ll get a predictable monthly fee and our sustained attention, marketing leadership and practical support.  Our ethical marketing implementation services include:

  • Media relations and communications
  • Content creation and copywriting
  • Email and search optimistation
  • Strategic social media management
  • Marketing and campaign project management
  • Website project management
  • Desk research and client interviews
  • Employee value propositions and internal communications support

Tell us what help you need, by email or call us +64 9 973 0960.

Want a skilled facilitator or co-design support?

If you have a team planning day or want a faciliator for a workshop we’d love to help.  We use co-design methods in all our work and are experienced in getting clear agreed outcomes, building consensus and delighting participants.

Want to upskill your team?

Grow your impact with coaching and training in sustainability marketing and media relations.

Change behaviours – transform inter-personal communications in your team and learn how to think like your audiences with GoodSense TetraMap training.

What do you want to achieve?

Develop a compelling tagline and key messages that will inspire people to buy


Give your new product or service the best marketing from the start


Grow awareness effectively and affordably


Change the world

Let’s give you marketing and media relations worthy of your systems change goals

Contact us

Get more when you ask for investment or are preparing to exit


Use NZ’s leaders in green marketing to make your story powerful


If you want to make waves, get in touch