Clients & Projects

To help fellow B Corp, Pathfinder Asset Management, develop their 2023 Sustainability Report, we took a magazine editorial approach, used our co-design processes and pro- journalist writing.

Audience planning and sustainability marketing support for sales including LinkedIn and other activities and marketing coaching for pioneering ev transport leader eCoach. Delivered with funding support from the Regional Business Partner programme.

Healthpoint commissioned GoodSense to document in a 16-page Special Report how the breadth and depth of their health tech services had grown in response to the Covid-19 pandemic.

Interviews, writing content and co-editing a 48-page book of reflections on Kaumātua and seniors’ housing – working with 12 researchers from two National Science Challenges.

Wellington-based B Corp, Method Recycling chose fellow B Corp GoodSense to help them launch Method Insight. They had decided to outsource the extra sustainability marketing support they needed, rather than recruit.

We created a new name, brand identity and messaging, a new website and a marketing communications plan for ethical investing company, C2C.

Catalyst Cloud were given All of Government approved status in early 2022, allowing the 100% Aotearoa owned and operated cloud provider to operate on a level playing field with American-based AWS and Microsoft.

GoodSense worked with tech startup founder Phil Howie to develop a brand strategy, key messaging, and a marketing communications plan for the launch of his new company, Onwardly.

GoodSense was able to help Building Better Homes Towns and Cities by co-creating a communications plan and brand strategy that resulted in the brand effectively communicating its research to its stakeholders, media, and funders.

GoodSense was able to help the Puketāpapa Community Driving School create a marketing plan to focus on key audience segments, and strengthen their brand and social media strategy. This resulted in an updated website, improved social media management & media coverage on Breakfast TVNZ. 

GoodSense was able to help Outside the Box Caskets plan and then execute a PR outreach campaign, which resulted in media coverage by TVNZ Breakfast, NBR and Radio Hauraki.

At GoodSense we were able to create a quick-win website for this client ourselves, ensuring enough care could also be taken with site planning, so the website is strategically strong, and write effective sales copy and basic search optimisation.

GoodSense worked with environment community enterprise, the Kaipātiki Project to develop a bold new tagline and brand strategy and planned and project managed their new brand identity and website.

A combination of collaborative planning and coaching gave Rise Financial a significantly improved online presence and strategic focus for their overall marketing programme.

Over just four months, GoodSense helped Collective Intelligence build momentum across its social channels and to increase reach to its target audiences.

GoodSense planned and ran a workshop with the whole Auckland Whale & Dolphin Safari team, structured to develop a deep, shared understanding of the offer, the customer experience and the emotional needs of visitors.

GoodSense worked with ethical payroll innovator Thankyou Payroll to create a new focus and understanding of their target audiences. This now becomes the strong foundation for future marketing and messaging work.

GoodSense undertook a strategic review of marketing activity and sales channel performance for eHaus. We then worked with the client to co-create a new, clear channel strategy for the next stage of growth.

GoodSense undertook a collaborative process to agree the overall brand strategy, values and personality as well as the key messaging for the business. Then we developed a number of ideas for potential names.

GoodSense used a TetraMap® learning programme to help Raw Essentials’ growing team improve how they understand each other and communicate. The programme is delivering lasting results.

GoodSense helped New Zealand Red Cross develop messaging to promote their retail stores so the benefits of donating goods or shopping at the stores are more clearly understood.

GoodSense worked with NZ Post to make make their digital storytelling about their sustainability work more focussed, compelling and effective.

GoodSense helped crystallise the benefits of Y Out of School Care so the service could be more successfully sold to school principals nationwide. We then led the development of a sales proposal for staff around the country to use and helped the YMCA launch it to their teams.

GoodSense designed & organised content for the nine scrolling-page website, including 38 featured projects, and crafted this into web copy, adding search engine optimization to key pages.

GoodSense helped Awarua Synergy identify and reposition their brand image & ran a marketing workshop engaging the wider team.

With funding support through the NZ Trade & Enterprise voucher scheme, GoodSense delivered a programme of support for business owner Juliet, helping to turn product innovation into sales success.

GoodSense provided sales and marketing expertise to Jason in a planned series of workshops and coaching. In time, Jo assisted Jason to apply for NZ Trade & Enterprise co-funding of further coaching and planning work.