Clients & Projects

The GoodSense team is experienced in marketing to businesses and to the public. Our clients include small businesses, larger organisations, social enterprises and not for profits. All our clients’ products and services contribute in some way to improving nature or society, as well as shareholders’ wealth.

Medium and small business marketing

It’s rewarding helping business owners grow to the next stage. We are particularly experienced in working with technology clients, sustainability leaders (from food to energy!) and services businesses.

We understand the pressures of growth and can adapt as you change. This case study about Deptive is a great example of how we’ve met one IT client’s marketing needs from start-up to high-growth.

We’re leaders in marketing sustainability. That’s one reason Ngai Tahu renewables and insulation specialist Awarua Synergy chose us to help plan their brand positioning, website and sales strategy.

Marketing services has particular challenges and we love to bring the intangible to life. This case study examines how we planned and project managed an award winning new website for the award winning Patterson’s Architects.

Social enterprises and not for profits

Our track record in third sector marketing spans national organisations and local charities. We’ve helped the Community Energy Network articulate how they and their member organisations contribute to wellbeing across Aotearoa. And we’ve helped the YMCA sell their after-care services to school principles.

Sustainable Marketing for large organisations

Most of the GoodSense team have experience with corporate marketing and we love combining it with our sustainable marketing skills. Our work with NZ Post is a great example of this in action.

If you’d like to find out more about clients we’ve helped make their marketing more brilliant you can read what some more have said here or contact us and we’ll share stories over coffee.

Case Studies
Ethical marketing excellence

Our collaborative workshop process blended the Collective Intelligence team’s knowledge of their service and their customers with our marketing expertise.


A combination of collaborative planning and coaching gave Rise Financial a significantly improved online presence and strategic focus for their overall marketing programme.


Kaipatiki branding

Developed a bold new tagline and brand strategy and planned and project managed their new brand identity and website.


The brand story project that stimulated innovations in customer experience


Understanding your target audience.


Distribution strategy for eHaus.


A new, independent brand name.



Cementing the Raw Essentials team with TetraMap®.


Messaging for Red Cross Retail.



Marketing support and founder freedom for Deptive.


Case study Patterson Associates

Doing online justice to beauty.


Case study Awarua Synergy

Awarua Synergy brand refresh and website.


Case study YMCA

Selling YMCA Out of School Care.


Case study NZ Post

Helping NZ Post tell their sustainability story.


Case study Intouch Design

Support with sales delivers success for small business.


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