Clients & Projects

The GoodSense team is experienced in marketing to businesses and to the public. Our clients include small businesses, larger organisations, social enterprises and not for profits. All our clients’ products and services contribute in some way to improving nature or society, as well as shareholders’ wealth.

Medium and small business marketing

It’s rewarding helping business owners grow to the next stage. We are particularly experienced in working with technology clients, sustainability leaders (from food to energy!) and services businesses.

We understand the pressures of growth and can adapt as you change. This case study about Deptive is a great example of how we’ve met one IT client’s marketing needs from start-up to high-growth.

We’re leaders in marketing sustainability. That’s one reason Ngai Tahu renewables and insulation specialist Awarua Synergy chose us to help plan their brand positioning, website and sales strategy.

Marketing services has particular challenges and we love to bring the intangible to life. This case study examines how we planned and project managed an award winning new website for the award winning Patterson’s Architects.

Social enterprises and not for profits

Our track record in third sector marketing spans national organisations and local charities. We’ve helped the Community Energy Network articulate how they and their member organisations contribute to wellbeing across Aotearoa. And we’ve helped the YMCA sell their after-care services to school principles.

Sustainable Marketing for large organisations

Most of the GoodSense team have experience with corporate marketing and we love combining it with our sustainable marketing skills. Our work with NZ Post is a great example of this in action.

If you’d like to find out more about clients we’ve helped make their marketing more brilliant you can read what some more have said here or contact us and we’ll share stories over coffee.

Case Studies
Ethical marketing excellence

A sustainability report with more impact


To help fellow B Corp, Pathfinder Asset Management, develop their 2023 Sustainability Report, we took a magazine editorial approach, used our co-design processes and pro- journalist writing.

Sustainability marketing support for ev transport leader eCoach

Montage of coach interior and people stepping off

Audience planning and sustainability marketing support for sales including LinkedIn and other activities and marketing coaching for pioneering ev transport leader eCoach. Delivered with funding support from the Regional Business Partner programme.

Special Report for Healthpoint

Healthpoint special report 3

Healthpoint commissioned GoodSense to document in a 16-page Special Report how the breadth and depth of their health tech services had grown in response to the Covid-19 pandemic.

Research book – content writing for two National Science Challenges


Interviews, writing content and co-editing a 48-page book of reflections on Kaumātua and seniors’ housing – working with 12 researchers from two National Science Challenges.

Method Recycling – Communications for a trans-Tasman launch

Method Recycling bins

Wellington-based B Corp, Method Recycling chose fellow B Corp GoodSense to help them launch Method Insight. They had decided to outsource the extra sustainability marketing support they needed, rather than recruit.

Rebrand & marketing plan for ethical investment pioneers


We created a new name, brand identity and messaging, a new website and a marketing communications plan for ethical investing company, C2C.

Catalyst Cloud: we’ve made marketing NZ tech BIG

WI8000 Panorama 45468 Catalyst Cloud - Wellington Mutltiformat April & May 2022 B

Catalyst Cloud were given All of Government approved status in early 2022, allowing the 100% Aotearoa owned and operated cloud provider to operate on a level playing field with American-based AWS and Microsoft.

Onwardly: Helping birth a rising star in security 


GoodSense worked with tech startup founder Phil Howie to develop a brand strategy, key messaging, and a marketing communications plan for the launch of his new company, Onwardly.

National Science Challenge: Building Better Homes Towns & Cities

Te Puea manaakitanga tangata kaimahi - core team led by Hurimoana Dennis Photo: The Treehouse Creative

GoodSense was able to help Building Better Homes Towns and Cities by co-creating a communications plan and brand strategy that resulted in the brand effectively communicating its research to its stakeholders, media, and funders.

Puketāpapa Community Driving School

logo PCDS

GoodSense was able to help the Puketāpapa Community Driving School create a marketing plan to focus on key audience segments, and strengthen their brand and social media strategy. This resulted in an updated website, improved social media management & media coverage on Breakfast TVNZ. 

Outside The Box Caskets


GoodSense was able to help Outside the Box Caskets plan and then execute a PR outreach campaign, which resulted in media coverage by TVNZ Breakfast, NBR and Radio Hauraki.

Powerhouse Wind

PHW close up

At GoodSense we were able to create a quick-win website for this client ourselves, ensuring enough care could also be taken with site planning, so the website is strategically strong, and write effective sales copy and basic search optimisation.

Kaipātiki Project

Kaipatiki branding

GoodSense worked with environment community enterprise, the Kaipātiki Project to develop a bold new tagline and brand strategy and planned and project managed their new brand identity and website.

Rise Financial

Risee - banner

A combination of collaborative planning and coaching gave Rise Financial a significantly improved online presence and strategic focus for their overall marketing programme.

Collective Intelligence

event image

Over just four months, GoodSense helped Collective Intelligence build momentum across its social channels and to increase reach to its target audiences.

Auckland Whale & Dolphin Safari


GoodSense planned and ran a workshop with the whole Auckland Whale & Dolphin Safari team, structured to develop a deep, shared understanding of the offer, the customer experience and the emotional needs of visitors.

Thankyou Payroll

The Thankyou Payroll team

GoodSense worked with ethical payroll innovator Thankyou Payroll to create a new focus and understanding of their target audiences. This now becomes the strong foundation for future marketing and messaging work.



GoodSense undertook a strategic review of marketing activity and sales channel performance for eHaus. We then worked with the client to co-create a new, clear channel strategy for the next stage of growth.



GoodSense undertook a collaborative process to agree the overall brand strategy, values and personality as well as the key messaging for the business. Then we developed a number of ideas for potential names.

Raw Essentials


GoodSense used a TetraMap® learning programme to help Raw Essentials’ growing team improve how they understand each other and communicate. The programme is delivering lasting results.

NZ Red Cross

Red Cross

GoodSense helped New Zealand Red Cross develop messaging to promote their retail stores so the benefits of donating goods or shopping at the stores are more clearly understood.

NZ Post

NZ Post Case Study

GoodSense worked with NZ Post to make make their digital storytelling about their sustainability work more focussed, compelling and effective.


YMCA case study

GoodSense helped crystallise the benefits of Y Out of School Care so the service could be more successfully sold to school principals nationwide. We then led the development of a sales proposal for staff around the country to use and helped the YMCA launch it to their teams.

Patterson Associates


GoodSense designed & organised content for the nine scrolling-page website, including 38 featured projects, and crafted this into web copy, adding search engine optimization to key pages.

Awarua Synergy

Awarua Synergy

GoodSense helped Awarua Synergy identify and reposition their brand image & ran a marketing workshop engaging the wider team.

Intouch Design

Case Study Intouch Design

With funding support through the NZ Trade & Enterprise voucher scheme, GoodSense delivered a programme of support for business owner Juliet, helping to turn product innovation into sales success.



GoodSense provided sales and marketing expertise to Jason in a planned series of workshops and coaching. In time, Jo assisted Jason to apply for NZ Trade & Enterprise co-funding of further coaching and planning work.

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