Marketing support and founder freedom for Deptive.


In a nutshell:

In 2011 Jason Poyner, approached Jo Patterson for support with branding and marketing his start up IT consulting business. The business has grown to be New Zealand’s leader in app and desktop delivery solutions, and a leading Citrix partner in Australasia. Deptive now has offices in Auckland and Wellington and 10 staff.

What was needed:

In 2011, Deptive was still an early-stage business.  Founder Jason Poyner knew enough about sales and marketing to realise he needed professional expertise if he was to achieve his goals. He approached GoodSense Director Jo Patterson for support with branding and marketing the fledgling IT services business.

The challenges included raising Deptive’s profile with IT decision makers within medium to large size businesses.

How we helped:

Jo provided sales and marketing expertise to Jason in a planned series of workshops and coaching. In time, Jo assisted Jason to apply for NZ Trade & Enterprise co-funding of further coaching and planning work.

When Jo became a Director of GoodSense in 2014, we were able to provide Jason with a wider range of marketing implementation services, including web copy and updates, blog articles, case studies, search engine optimisation, social media management and pay per click advertising, to meet his growing lead generation and thought leadership needs.  Jo has been supported in the delivery of this by our tech and B2B marketing expert, Rick Petford.  As well as strategic marketing leadership, Jo has also been on the Deptive Advisory Board since Jason created it in 2014.

What this has meant for Deptive:

Professional marketing support from start-up to today has given Jason strategic and tactical understanding and continuity on a flexible outsource basis.  Jo’s ability to understand the complex product and expertise in developing a simple value proposition and strategic messaging generated a compelling tagline (Freedom. Delivered.) and supporting messages. These worked on both practical and emotional levels for the target audience. They also gave the business a brand focus as the team grew.

“Jo, and the GoodSense team have been instrumental in the success of Deptive. Jo’s depth of business knowledge beyond marketing allowed her to personally guide me through the rocky years of a start-up business. We are in the business of providing our customers with the freedom to work from anywhere. With GoodSense as our virtual marketing department, I have the freedom to focus on the continued growth of Deptive.”                          Jason Poyner, founder and owner, Deptive

Deptive has built a blue chip client base, taking on some of the biggest competitors in the IT marketplace. With Jo as his trusted marketing advisor Jason has been well equipped to make the right decisions to deal with the ups and downs of a growing business.

Continuity of expertise and service providers can be an important stabilising factor for high-growth businesses.  Our GoodSense team are vested in delivering consistent outputs and outcomes for Deptive. This drives us to continually extend our understanding of their target audience and their needs.  Because we work alongside other tech clients, we are also able to share non-competitive insights and trends from this work, enriching Deptive’s business knowledge.

Read about Deptive’s IT services here.

To find out how we can provide a virtual marketing team, freeing you to lead your business, call Kath Dewar on 09 973 0960 or email us today.