Get experienced help with your tourism marketing strategy

If you need marketing help to rebuild your tourism business, please say hello through the form here.  Our experienced marketing team can help you develop a new strategy for the domestic market. Or plan ahead for when our borders re-open to overseas guests.

We can help with positioning, brand strategy, targeting, messaging strategy, online, social media, and media relations strategic planning.  If you have an accommodation, activity or transport business, or promote a destination, and would like strategic marketing support, please get in touch.

Your GoodSense team

Our experienced marketing team, with tourism backgrounds, includes:

Canterbury based Allanah Robinson – formerly Marketing Manager for Destination Marlborough

Formerly Queenstown and now Auckland based GoodSense Associate Jo Patterson – an experienced tourism trainer and coach, who has represented publications and digital platforms for AA Guides and Tourism NZ and published the successful ‘Bright Red Trail Maps’ visitor guides to outdoor adventure

GoodSense MD Kath Dewar whose experience includes Air NZ, SeaLink and Auckland Whale and Dolphin Safari

During the NZ Government’s pandemic response we supported numerous tourism providers adapt their businesses from international to domestic markets, funded under the COVID-19 Business Advisory Fund through the Regional Business Partner programme.

Why GoodSense?

• We are skilled at enabling, training, and coaching business owners and their teams in how to apply strategic marketing in a practical way to achieve business goals.  Our focus is on teaching businesses how to think in a customer-oriented way so they can plan and implement better marketing themselves after the engagement.
• Our approach is collaborative, working with clients to upskill members of their crew.  As a remote-first team we’re used to running training and facilitating marketing strategies remotely where that is needed or preferred.
• We have been the New Zealand leaders in marketing sustainability since 2010, so the support we give clients is underpinned by this future-fit expertise.

Future financial success for kiwi companies depends on social responsibility and environmental stewardship. Every business needs tp be taking strong climate action.  Operators with an interest in how their destinations, products, and services can reduce harm to nature and the climate and support carrying community wellbeing will have the best values fit with us.

Read more about our approach.

GoodSense in action with a tourism client

Read about one of the tourism clients we helped, through the Regional Business Partner programme, here.  See what Auckland’s Regional Business Partner, ATEED, said about our work with Auckland Whale & Dolphin Safari here.

To talk about the help you’d like with your marketing, please call us on 09 973 0960 or pop your details below and we’ll get in touch. Talk soon!

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