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Track Record

At GoodSense we take our profession seriously.

We’re proud to be nationwide providers of sales and marketing expertise to businesses, under the NZ Trade & Enterprise business capability scheme run through the Regional Business Partner (RBP) network.

Our founder, Kath Dewar, joined the Sustainable Business Network back in 2003 and we’ve been members ever since.

Jo Patterson has contributed as a member of the Executive Committee of the NZ Software Association, to which GoodSense belongs, reflecting our commitment to helping the tech sector grow.

We belong to the NZ Marketing Association to support high standards in our industry and Jo and Kath are both Fellows of the internationally recognized Chartered Institute of Marketing.

Member NZ trade and enterprise
Member Sustainable business network
Member NZ software association
Member NZ marketing association


GoodSense Marketing

Call 09 973 0960

Auckland Wellington Christchurch


Case Studies
Ethical marketing excellence

Onwardly: Helping birth a rising star in security 


GoodSense worked with tech startup founder Phil Howie to develop a brand strategy, key messaging, and a marketing communications plan for the launch of his new company, Onwardly.

National Science Challenge: Building Better Homes Towns & Cities

Te Puea manaakitanga tangata kaimahi - core team led by Hurimoana Dennis Photo: The Treehouse Creative

GoodSense was able to help Building Better Homes Towns and Cities by co-creating a communications plan and brand strategy that resulted in the brand effectively communicating its research to its stakeholders, media, and funders.

Puketāpapa Community Driving School

logo PCDS

GoodSense was able to help the Puketāpapa Community Driving School create a marketing plan to focus on key audience segments, and strengthen their brand and social media strategy. This resulted in an updated website, improved social media management & media coverage on Breakfast TVNZ. 

Outside The Box Caskets


GoodSense was able to help Outside the Box Caskets plan and then execute a PR outreach campaign, which resulted in media coverage by TVNZ Breakfast, NBR and Radio Hauraki.

Powerhouse Wind

PHW close up

At GoodSense we were able to create a quick-win website for this client ourselves, ensuring enough care could also be taken with site planning, so the website is strategically strong, and write effective sales copy and basic search optimisation.

Kaipātiki Project

Kaipatiki branding

GoodSense worked with environment community enterprise, the Kaipātiki Project to develop a bold new tagline and brand strategy and planned and project managed their new brand identity and website.

Rise Financial

Risee - banner

A combination of collaborative planning and coaching gave Rise Financial a significantly improved online presence and strategic focus for their overall marketing programme.

Collective Intelligence

event image

Over just four months, GoodSense helped Collective Intelligence build momentum across its social channels and to increase reach to its target audiences.

Auckland Whale & Dolphin Safari


GoodSense planned and ran a workshop with the whole Auckland Whale & Dolphin Safari team, structured to develop a deep, shared understanding of the offer, the customer experience and the emotional needs of visitors.

Thankyou Payroll

The Thankyou Payroll team

GoodSense worked with ethical payroll innovator Thankyou Payroll to create a new focus and understanding of their target audiences. This now becomes the strong foundation for future marketing and messaging work.



GoodSense undertook a strategic review of marketing activity and sales channel performance for eHaus. We then worked with the client to co-create a new, clear channel strategy for the next stage of growth.



GoodSense undertook a collaborative process to agree the overall brand strategy, values and personality as well as the key messaging for the business. Then we developed a number of ideas for potential names.

Raw Essentials


GoodSense used a TetraMap® learning programme to help Raw Essentials’ growing team improve how they understand each other and communicate. The programme is delivering lasting results.

NZ Red Cross

Red Cross

GoodSense helped New Zealand Red Cross develop messaging to promote their retail stores so the benefits of donating goods or shopping at the stores are more clearly understood.

NZ Post

NZ Post Case Study

GoodSense worked with NZ Post to make make their digital storytelling about their sustainability work more focussed, compelling and effective.


YMCA case study

GoodSense helped crystallise the benefits of Y Out of School Care so the service could be more successfully sold to school principals nationwide. We then led the development of a sales proposal for staff around the country to use and helped the YMCA launch it to their teams.

Patterson Associates


GoodSense designed & organised content for the nine scrolling-page website, including 38 featured projects, and crafted this into web copy, adding search engine optimization to key pages.

Awarua Synergy

Awarua Synergy

GoodSense helped Awarua Synergy identify and reposition their brand image & ran a marketing workshop engaging the wider team.

Intouch Design

Case Study Intouch Design

With funding support through the NZ Trade & Enterprise voucher scheme, GoodSense delivered a programme of support for business owner Juliet, helping to turn product innovation into sales success.



GoodSense provided sales and marketing expertise to Jason in a planned series of workshops and coaching. In time, Jo assisted Jason to apply for NZ Trade & Enterprise co-funding of further coaching and planning work.

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