Audi New Zealand has pulled adverts showing their logo carved in the sand of wild beaches, as if drawn by driving donuts, after a complaint by GoodSense ethical marketing.
Audi New Zealand has pulled adverts showing their logo carved in the sand of wild beaches, as if drawn by driving donuts, after a complaint by GoodSense ethical marketing.
Getting certified by a reputable third party makes it easier for potential buyers to trust you. The right sustainability certification can help you stand out in a crowded market and overcome any skepticism about ‘greenwash’.
Ground breaking organisations are responding to New Zealanders growing call for businesses to help them go plastic-free. At GoodSense we’ve been stoked to begin work with two such plastic-free pioneers this year – and to see one of our clients who was new in 2019 go from strength to strength.
GoodSense conducted a workshop at the Carbon Zero Christchurch conference on 11th October 2019 and were delighted to support Enviro-Mark Solutions and the Sustainable Business Network with this ako.
GoodSense conducted a workshop at ‘The end of plastics as we know it conference’ on 28th August 2019 and were delighted to support the Sustainable Business Network with this ako.
Brand differentiation – helping positive business and social enterprise stand out – marketing workshop with GoodSense, the Ākina Foundation and the Sustainable Business Network.