MARKETING EFFECTIVENESS Archives

Guest blog: 5 Must-Read Books for Change Makers

CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING GREEN MARKETING MARKETING EFFECTIVENESS MARKETING TRENDS MESSAGING SOCIAL AND ENVIRONMENTAL ETHICS TIPS AND HOW TOS

Tackling a wicked problem, a problem with no single perfect solution, like sustainability issues is no easy quest.

Written by:Kath Dewar

5 Comments (0) / 16 July 2024 /

Digital downgrading – are your customers flipping out?

DIGITAL MARKETING MARKETING EFFECTIVENESS MARKETING SOFTWARE AND TECHNOLOGY MARKETING TRENDS SOCIAL AND ENVIRONMENTAL ETHICS

What will it mean for your marketing if the trend away from smart phones to basic flip ‘feature’ phones and other dumb phones continues?

Written by:Kath Dewar

6 Comments (0) / 9 July 2024 /

Guest blog: Why do I use my pronouns, and you might too?

DIGITAL MARKETING ETHICAL MARKETING MARKETING EFFECTIVENESS MESSAGING SOCIAL AND ENVIRONMENTAL ETHICS TIPS AND HOW TOS

As communicators and marketers, we must be always conscious that our communication is robust and inclusive.

Written by:GoodSense Team

5 Comments (0) / 17 June 2024 /

Target Audience Focus

MARKETING EFFECTIVENESS TIPS AND HOW TOS

Focus on your target audience for marketing and communications success. Free tool

Written by:Kath Dewar

3 Comments (0) / 29 May 2024 /

Guest blog: The Hungry Caterpillar, My Carbon Footprint and Using Data for Good

MARKETING EFFECTIVENESS PRIVACY SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

A story about ethical data use and how privacy can support ESG goals.

Written by:GoodSense Team

3 Comments (0) / 10 May 2024 /

How to get more impact from your messaging to communicate science

CLIENT WORK MARKETING EFFECTIVENESS MESSAGING SCIENCE COMMS SOCIAL AND ENVIRONMENTAL ETHICS TIPS AND HOW TOS

In November 2023, we were delighted to host a workshop for science communicators at the annual Science Communicators Association of New Zealand (SCANZ) conference in Te Whanganui-a-Tara.

Written by:GoodSense Team

3 Comments (0) / 16 February 2024 /

Ethical Investing NZ – New Case Study

CLIENT WORK GOODSENSE NEWS MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS

We created a new name, brand identity and messaging, a new website and a marketing communications plan for ethical investing company, C2C. The new name, Ethical Investing NZ, repositioned the growing team as market leaders and gave the whole team a new confidence in promoting their services.

Written by:Kath Dewar

1 Comments (0) / 21 March 2023 /

GSBS2023: Strategic Importance to Business of Marketing Sustainability by Katherine Dewar

ETHICAL MARKETING GOODSENSE NEWS GREEN MARKETING MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

On 10th February, as the cyclone veered closer, Katherine contributed to the Global Sustainable Business Summit,

Written by:Kath Dewar

3 Comments (0) / 17 February 2023 /

Marketing sustainability insights – period undies

ETHICAL MARKETING GREEN MARKETING GREENWASH MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

Period undies brand Thinx has announced a US$5m settlement to customers. The case has important lessons for all brands making environmental claims.

Written by:Kath Dewar

4 Comments (0) / 9 February 2023 /

B Corp Certified – GoodSense ethical marketing

ETHICAL MARKETING GOODSENSE NEWS MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

GoodSense ethical marketing is now officially good! As a Certified B Corporation, we’re accredited for social and environmental performance, accountability and transparency.

Written by:Kath Dewar

3 Comments (0) / 24 August 2022 /