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Piha rescue! Can we help turtles kick their plastic habit by kicking ours?

MARKETING EFFECTIVENESS

We don’t have many green sea turtles in our New Zealand seas but the ones we do are eating some of the 159gsm of plastic we ditch every day. There’s a good chance accidental plastic meals weakened the one that beached at Piha on Saturday. Auckland Zoo hope they can save it. Meanwhile, are the upcoming plastic bans enough and what can you do to help?

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Enter Claire Sanders! 

GOODSENSE NEWS

Claire is a focussed, experienced, and highly capable marketing communicator and we’re loving her skills and spirit.

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Prove it! Why certify? – and our 5 how-to hacks

CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING UNCATEGORISED

Getting certified by a reputable third party makes it easier for potential buyers to trust you.  The right sustainability certification can help you stand out in a crowded market and overcome any skepticism about ‘greenwash’.

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A new future, defined by more ethical consumer decision making

UNCATEGORISED

Kiwi’s have, through Covid-19, “dipped our toes into a new future, defined by more ethical consumer decision making,” said Mike Burrell, executive director at the Sustainable Business Council, of the research insights. 

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Natalie Guy’s intriguing and bold new sculpture in Christchurch

GOODSENSE NEWS

In June 2021, GoodSense crew member Natalie Guy installed an intriguing and bold new sculpture in Christchurch. We love Natalie was able to commence her Masters in fine art while working a lot with us and are stoked her Ph.D. is almost complete and Natalie has a 1st public commission on site.  We aim to …

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Are you careful enough for the new NZ law?

MARKETING TRENDS UNCATEGORISED

In 2020, the New Zealand Government updated the Privacy law that applies to all organisations operating in Aotearoa.  Under the updated law, organisations must not destroy personal information if someone asks for information held about them.

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5 lessons academics can teach us about CSR communications

UNCATEGORISED

Ariane Far got in touch with me last year from lockdown at University in Leeds, UK, where I studied.  With an impressive track-record in sustainability actions and studies, Ariane impressed me with her drive for building a career in communicating for good and we enjoyed a great zoom-call exchange of ideas.  Ariane has shared these …

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Wellington Winter Warm up

GOODSENSE NEWS

It was great to catch up with some of our fab Wellington friends and clients on Tuesday for our Winter Warmup. We talked a lot about what’s happening to #BuildBackBetter in Aotearoa, enjoyed mulled cider, swapped ‘new normal’ stories, celebrated woolly hats and admired the moon through a handy skylight!

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Why building the tourism sector back better must back truly local

GOODSENSE NEWS MARKETING TRENDS

This interesting article in Stuff today on tourism operator feedback about the way the Government’s $17m transition fund for is being utilised and distributed sparked much discussion amongst the GoodSense team. So much, in fact, we felt compelled to respond in this article.

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Positive changes to come from COVID-19

MARKETING TRENDS UNCATEGORISED

As Aotearoa settles back into a post-lockdown ‘normal’, in our self-isolating bubble, apart from the world, we have a unique opportunity to reflect.  Jo and I did some of this in a recent meeting with our accountant, who nudged me to share our observations.

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