GoodSense
Author

How we use flexi-working at GoodSense

GOODSENSE NEWS SUSTAINABILITY

GoodSense is an ethical marketing business that has been leading in marketing sustainability since 2010.  We have a team of a dozen experienced people across four centres – Auckland, Taupo, Wellington and Christchurch – and no office.  We have a dozen home offices and one of our Directors, Jo Patterson, has a desk in a …

Read more

mmWritten by:

Comments (0) /

Collaboration is nuts!

ADVERTISING MESSAGING

We have a tendency as humans to admire heroes – the triumph of the individual. But solo achievement is rare and maybe over-emphasised.  Much that is of value takes a team to create; different individuals and skills combine to create the outcome. 

Read more

mmWritten by:

Comments (0) /

SBN Conference 2019 – Communicating The End of Plastic as We Know It

CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING GREEN MARKETING SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

GoodSense conducted a workshop at ‘The end of plastics as we know it conference’ on 28th August 2019 and were delighted to support the Sustainable Business Network with this ako.

Read more

mmWritten by:

Comments (0) /

Ethical marketing and telling climate action stories – Stuff interview

ADVERTISING CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING MARKETING EFFECTIVENESS MARKETING TRENDS MESSAGING SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY SUSTAINABLE MARKETING COURSE

GoodSense ethical marketing specialist interview by Stuff about Snowberry climate action and ethical marketing.

Read more

mmWritten by:

Comments (0) /

Video explainer – cloud technology client Catalyst Cloud

ADVERTISING CLIENT WORK CONTENT MARKETING DIGITAL MARKETING MESSAGING

Make video part of your content strategy – script writing and project management. See how this helped our client Catalyst Cloud up their content game.

Read more

mmWritten by:

Comments (0) /

GoodSense brand differentiation – ethical marketing workshops 2019

CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING MARKETING EFFECTIVENESS MARKETING TRENDS MESSAGING SUSTAINABILITY

Brand differentiation – helping positive business and social enterprise stand out – marketing workshop with GoodSense, the Ākina Foundation and the Sustainable Business Network.

Read more

mmWritten by:

Comments (0) /

Marketing workshop – collaborative process – te kupu Māori ako

ADVERTISING CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING MARKETING EFFECTIVENESS MARKETING TRENDS MESSAGING SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY SUSTAINABLE MARKETING COURSE

Collaborative marketing workshops for sustainable business and social entrepreneurs drawing on te ao Māori principle of āko

Read more

mmWritten by:

Comments (0) /

Whanganui workshop this week – free – Write persuasive messages

GOODSENSE NEWS MARKETING EFFECTIVENESS MESSAGING

Friday 24 February, 1:00pm – 3:00pm at Ladies Rest, 75 Hill Street, Whanganui Join me, Kath Dewar, at this free, interactive public workshop in Whanganui on Friday. Learn how to put your passion into compelling words that will attract support, customers or funders. This motivating and practical workshop is being delivered for the first time outside …

Read more

mmWritten by:

Comments (0) /

Go Live – Phone, camera, action!

DIGITAL MARKETING MARKETING SOFTWARE AND TECHNOLOGY MARKETING TRENDS TIPS AND HOW TOS

Over winter, I experimented with the live video feed functions in Facebook and Twitter. Both social media platforms now offer the ability to record video live on your phone and have it shared in real-time on your social pages. And it’s free. The videos stay available for later playback and you can set up to download to your device afterwards.

Read more

mmWritten by:

Comments (0) /

Renewables in Ōtepoti – marketing climate action

CLIENT WORK GOODSENSE NEWS GREENWASH SUSTAINABILITY

Every business needs to be taking climate action and talking about it without greenwash. Marketing MD Kath Dewar discusses a recent Dunedin visit.

Read more

mmWritten by:

Comments (0) /