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Are you careful enough for the new NZ law?

MARKETING TRENDS UNCATEGORISED

In 2020, the New Zealand Government updated the Privacy law that applies to all organisations operating in Aotearoa.  Under the updated law, organisations must not destroy personal information if someone asks for information held about them.

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5 lessons academics can teach us about CSR communications

UNCATEGORISED

Ariane Far got in touch with me last year from lockdown at University in Leeds, UK, where I studied.  With an impressive track-record in sustainability actions and studies, Ariane impressed me with her drive for building a career in communicating for good and we enjoyed a great zoom-call exchange of ideas.  Ariane has shared these …

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Wellington Winter Warm up

GOODSENSE NEWS

It was great to catch up with some of our fab Wellington friends and clients on Tuesday for our Winter Warmup. We talked a lot about what’s happening to #BuildBackBetter in Aotearoa, enjoyed mulled cider, swapped ‘new normal’ stories, celebrated woolly hats and admired the moon through a handy skylight!

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Why building the tourism sector back better must back truly local

GOODSENSE NEWS MARKETING TRENDS

This interesting article in Stuff today on tourism operator feedback about the way the Government’s $17m transition fund for is being utilised and distributed sparked much discussion amongst the GoodSense team. So much, in fact, we felt compelled to respond in this article.

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Positive changes to come from COVID-19

MARKETING TRENDS UNCATEGORISED

As Aotearoa settles back into a post-lockdown ‘normal’, in our self-isolating bubble, apart from the world, we have a unique opportunity to reflect.  Jo and I did some of this in a recent meeting with our accountant, who nudged me to share our observations.

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Plastic free pioneers!

ETHICAL MARKETING GREEN MARKETING UNCATEGORISED

Ground breaking organisations are responding to New Zealanders growing call for businesses to help them go plastic-free. At GoodSense we’ve been stoked to begin work with two such plastic-free pioneers this year – and to see one of our clients who was new in 2019 go from strength to strength.

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Making the most of LinkedIn

DIGITAL MARKETING MARKETING SOFTWARE AND TECHNOLOGY

Learn how to make the most your profile page as well as your company page on LinkedIn. Here you’ll see example profiles, best practices on growing connections, and keeping the company page updated.

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Five Great Examples of Sustainability Marketing

SUSTAINABILITY

Allanah Robinson, a GoodSense marketing expert, shares take-home messages for great sustainability marketing from five international brands getting it right. Read on to find out more and consider what could work for your organisation.

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Beyond platitudes  #BlackLivesMatter

GOODSENSE NEWS SOCIAL AND ENVIRONMENTAL ETHICS

Adidas quick, alongside other brands, to share posts in solidarity with #BlackLivesMatter, now find themselves asked to apologise by Julia Bond, a black Adidas designer, for the unaddressed racism she experiences at work. It’s vital every business, including us at GoodSense, address the unconscious bias in our organisations and our communications. Read more >

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Getting started – Business sustainability resources

GOODSENSE NEWS SUSTAINABILITY

Ready to take the next step in developing sustainability in your business and for your clients? Here are five useful tools to support your journey.

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