We’ve been stoked to start the year helping these two new GoodSense clients introduce their story in these pithy chat-up lines. Your brand’s tagline – your primary marketing ‘slogan’ if you like – works just like a chat up line. Its job is to make your audience feel you will understand what they need and inspire them to want to find out more; to start a conversation with you.
Following a successful pilot workshop in October 2017, GoodSense has extended our partnership with Ākina and the Sustainable Business Network into a series of marketing capacity building workshops in 2018.
How greenwash became big business Kath Dewar, quoted by Stuff: “Look for the businesses who are investing in proper Fair Trade and organic certifications, programmes that cost money for a good reason. There are companies that make fluffy self claims about being fair trade, so look for the gold standard certifications.” Read more from our interview with The Spinoff, 10 May 2018
The NZ Institute of Directors has made sustainability a priority for governance, the new NZX Governance Code now requires environmental and social risks to be disclosed and the political landscape has significantly changed.
If some ethical marketing excellence would help your business get to the next level, we’ll deliver. From strategy, to special projects, to daily management, our marketing experts will give you the skills you need on a flexible, freelance basis. Find out more >