We are always pleased to help journalists with stories about ethical marketing and the growing demand from the public that companies do better by nature and people.
In August 2019, we were interviewed by Bonnie Flaws from Stuff in response to Snowberry being awarded the Excellence in Climate Action award by Enviro-Mark Solutions, for carbon footprinting its natural skincare products . People want to hear positive climate action stories from the companies they buy from but it is critical brands take a very transparent and ethical approach to marketing.
Here’s what we had to say:
Marketing specialist Kath Dewar of Goodsense marketing said money was flowing to meet demand for sustainable products, which in turn rewarded businesses that had been doing the right thing.
“The public want to buy products with good regard for nature and people.”
Consumer goods giant Unilever has also been investing in businesses that have a social and environmental focus, Dewar said.
Those businesses have been outperforming their traditional businesses significantly, she said.
While the trend could be exploited by companies looking to greenwash their brands, consumers today were much more savvy at spotting it and were quick to call it out on social media, Dewar said.
Our congratulations to the Snowberry team on their work and this recognition. Read the full story on Stuff.
Contact us to find out more about telling your climate action stories and ethical marketing.