When Ana Samways invited us to talk greenwash with The Project team we were delighted to help this critical sustainable marketing issue get good prime time coverage. We think The Project team did a brilliant job covering the issues and giving examples to the public.
Getting certified by a reputable third party makes it easier for potential buyers to trust you. The right sustainability certification can help you stand out in a crowded market and overcome any skepticism about ‘greenwash’.
The 10th annual research report on New Zealanders and sustainability has been published by Colmar Brunton. Highlights include the ongoing rise in people eating vegan at least sometimes, now 1 in 10 of us, and the dominance of worry about plastics.
If some ethical marketing excellence would help your business get to the next level, we’ll deliver. From strategy, to special projects, to daily management, our marketing experts will give you the skills you need on a flexible, freelance basis. Find out more >