CONSUMER TRENDS IN SUSTAINABILITY Archives

Press Release: Audi’s donuts on beaches ad pulled following GoodSense complaint

ADVERTISING CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING GOODSENSE NEWS MARKETING TRENDS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

Audi New Zealand has pulled adverts showing their logo carved in the sand of wild beaches, as if drawn by driving donuts, after a complaint by GoodSense ethical marketing.

Written by:Kath Dewar

3 Comments (4) / 16 March 2022 /

Prime time alert on greenwash – The Project tells the public what to watch for

ADVERTISING CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING GOODSENSE NEWS GREEN MARKETING GREENWASH MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS TIPS AND HOW TOS

When Ana Samways invited us to talk greenwash with The Project team we were delighted to help this critical sustainable marketing issue get good prime time coverage. We think The Project team did a brilliant job covering the issues and giving examples to the public.

Written by:Kath Dewar

1 Comments (0) / 10 March 2022 /

Prove it! Why certify? – and our 5 how-to hacks

CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING UNCATEGORISED

Getting certified by a reputable third party makes it easier for potential buyers to trust you. The right sustainability certification can help you stand out in a crowded market and overcome any skepticism about ‘greenwash’.

Written by:Kath Dewar

Like Comments (0) / 16 July 2021 /

Marketing claims about environmental and social benefits? Handle with care!

ADVERTISING CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING MARKETING EFFECTIVENESS MARKETING TRENDS MESSAGING SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

GoodSense ethical marketing team member Kylie Bailey talks to Stuff about greenwash and marketing sustainability

Written by:Kath Dewar

1 Comments (0) / 5 February 2020 /

Zero Carbon Christchurch Conference 2019

CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING GREEN MARKETING SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

GoodSense conducted a workshop at the Carbon Zero Christchurch conference on 11th October 2019 and were delighted to support Enviro-Mark Solutions and the Sustainable Business Network with this ako.

Written by:Kath Dewar

Like Comments (0) / 14 November 2019 /

SBN Conference 2019 – Communicating The End of Plastic as We Know It

CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING GREEN MARKETING SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

GoodSense conducted a workshop at ‘The end of plastics as we know it conference’ on 28th August 2019 and were delighted to support the Sustainable Business Network with this ako.

Written by:Kath Dewar

Like Comments (0) / 12 September 2019 /

Ethical marketing and telling climate action stories – Stuff interview

ADVERTISING CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING MARKETING EFFECTIVENESS MARKETING TRENDS MESSAGING SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

GoodSense ethical marketing specialist interview by Stuff about Snowberry climate action and ethical marketing.

Written by:Kath Dewar

1 Comments (0) / 12 September 2019 /

GoodSense brand differentiation – ethical marketing workshops 2019

CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING MARKETING EFFECTIVENESS MARKETING TRENDS MESSAGING SUSTAINABILITY

Brand differentiation – helping positive business and social enterprise stand out – marketing workshop with GoodSense, the Ākina Foundation and the Sustainable Business Network.

Written by:Kath Dewar

1 Comments (0) / 11 September 2019 /

Marketing workshop – collaborative process – te kupu Māori ako

ADVERTISING CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING MARKETING EFFECTIVENESS MARKETING TRENDS MESSAGING SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

GoodSense marketing workshop – messaging June 2018 – collaborative mahi with The Ākina Foundatinon and The Sustainable Business Network

Collaborative marketing workshops for sustainable business and social entrepreneurs drawing on te ao Māori principle of āko

Written by:Kath Dewar

1 Comments (0) / 9 September 2019 /

Colmar Brunton study shows rise in kiwis eating meat free

CONSUMER TRENDS IN SUSTAINABILITY SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

The 10th annual research report on New Zealanders and sustainability has been published by Colmar Brunton. Highlights include the ongoing rise in people eating vegan at least sometimes, now 1 in 10 of us, and the dominance of worry about plastics.

Written by:Kath Dewar

1 Comments (0) / 6 March 2019 /

CONSUMER TRENDS IN SUSTAINABILITY

Prove it! Why certify? – and our 5 how-to hacks

GoodSense brand differentiation – ethical marketing workshops 2019

Sustainable Marketing – The evidence is in & now marketers can...

New World turn over new leaf in collectibles

B Corp Certified – GoodSense ethical marketing

GSBS2023: Strategic Importance to Business of Marketing Sustainability by Katherine Dewar

Marketing sustainability insights – period undies

Words count!

How to get more impact from your messaging to communicate science

Kia kaha te reo Māori!

Social impact – Sunday spotlights Woven Earth

How ethical are your social media choices?

Content writing for impact reports. What works?

Stuff report – climate business action incl GoodSense

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