CONSUMER TRENDS IN SUSTAINABILITY Archives - Page 2 of 3

It’s a less meaty new year

CONSUMER TRENDS IN SUSTAINABILITY GOODSENSE NEWS MARKETING TRENDS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

Following animal-rights lobbying by me and my sister our family all went vegetarian when I was about 13. I ate meat for a couple of years at Uni at the end of the eighties, mainly as I was a lazy cook with limited easy, cheap veggie options on supermarket shelves.

Written by:Kath Dewar

2 Comments (1) / 25 February 2019 /

Natural skincare delivered to your door.

CLIENT WORK CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING GOODSENSE NEWS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

Sometimes new products, that are better for us and for nature, come in new ways. In this video Kath opens her delivery of BeeBio’s Aú Naturale skincare refills. The New Zealand skincare pioneer sells by subscription, with starter packs and refills delivered to your door.

Written by:GoodSense Team

1 Comments (0) / 25 February 2019 /

The Future of Food is more mindful

CLIENT WORK CONSUMER TRENDS IN SUSTAINABILITY GOODSENSE NEWS GREEN MARKETING MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

The NZ Institute of Directors has made sustainability a priority for governance, the new NZX Governance Code now requires environmental and social risks to be disclosed and the political landscape has significantly changed.

Written by:Kath Dewar

1 Comments (0) / 22 December 2017 /

Make 2018 the year to go green

CLIENT WORK CONSUMER TRENDS IN SUSTAINABILITY GOODSENSE NEWS GREEN MARKETING GREENWASH MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

The NZ Institute of Directors has made sustainability a priority for governance, the new NZX Governance Code now requires environmental and social risks to be disclosed and the political landscape has significantly changed.

Written by:Kath Dewar

1 Comments (0) / 13 December 2017 /

SBN Awards

CLIENT WORK CONSUMER TRENDS IN SUSTAINABILITY GOODSENSE NEWS

GoodSense found ourselves at the heart of the most exciting sustainable business event of the year on 30th November.

Written by:Kath Dewar

1 Comments (0) / 13 December 2017 /

We dig it – but only a bit more

CONSUMER TRENDS IN SUSTAINABILITY GREEN MARKETING MARKETING EFFECTIVENESS MESSAGING SOCIAL AND ENVIRONMENTAL ETHICS

Update 2017: Upgraded GoodSense rating for New World’s Little Garden We’re delighted Little Garden succeeded and has been re-run this year. Its whole foundation and ethos is more ethical than Little Shop. Where Little Shop groomed brand-aligned packaged foods consumers, Little Garden inspires connection with soil, seed, nature, health, natural food and life. Kei te …

Written by:Kath Dewar

1 Comments (0) / 18 September 2017 /

Food mags munch on dairy-free cheddar

CLIENT WORK CONSUMER TRENDS IN SUSTAINABILITY CONTENT MARKETING GOODSENSE NEWS MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS

Angel Food PR Update In April, Angel Food launched their cheddar alternative to supermarkets around New Zealand. GoodSense supported the launch with a PR campaign designed to build momentum, traction, credibility and achieve coverage for both the brand and the product. To create impact for launch, GoodSense designed a campaign that involved sending an initial …

Written by:Kath Dewar

1 Comments (2) / 10 July 2017 /

New World turn over new leaf in collectibles

CONSUMER TRENDS IN SUSTAINABILITY GREEN MARKETING MARKETING EFFECTIVENESS MESSAGING SOCIAL AND ENVIRONMENTAL ETHICS

Update: We have conducted a hands on review of New World’s Little Garden collectibles range – watch our short video to see why we rated their new range 3.5 stars out of a possible 5. Last August we were in the Dominion Post/Stuff critiquing the Little Shop sales promotion campaigns run by New World supermarkets. …

Written by:Kath Dewar

Like Comments (0) / 12 September 2016 /

Say it like it is – our 3 golden rules

CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING GOODSENSE NEWS MESSAGING

Kath Dewar speaking at Fit for the Future conference, 2013

Since 2013’s Fit for the Future conference, we’ve been championing the power of being outspoken.
Here’s two recent examples followed by our 3 golden rules:

Written by:Kath Dewar

Like Comments (0) / 11 January 2016 /

Are pester power collectibles crossing the line?

ADVERTISING CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING GOODSENSE NEWS GREEN MARKETING

Image of child with New World Little Shop Collectibles

The resurgence of plastic collectables from supermarkets and other retailers is prompting further parental concern and raising issues about the ethics of ‘pester power’ – marketing through children. Dominion Post reporter, Jessy Edwards, interviewed GoodSense MD Kath Dewar in August 2015 for this piece on the latest wave of schemes and the issues they raise. …

Written by:Kath Dewar

Like Comments (0) / 28 August 2015 /