sustainable marketing
Tag Archive

Don’t greenwash – you’ll make yourselves look like idiots

GREENWASH

Our founder Kath Dewar on this and more in Radio NZ interview on greenwash and what makes for good marketing of sustainability.

Read more

mmWritten by:

Comments (0) /

Hooray for Kate Jamieson!

GOODSENSE NEWS

Even in the spatial and temporal distortions of lockdown, the universe can sometimes deliver tāonga to us.  The universe gifted GoodSense a treasure this past winter in the talented comet that is Kate Jamieson.  An experienced all-round marketer, Kate decided a good while ago she would only use her talents for good, and joined our …

Read more

mmWritten by:

Comments (0) /

SBN Awards finalists – sharing sustainable marketing skills

CLIENT WORK GOODSENSE NEWS MARKETING EFFECTIVENESS

We’re stoked to be joint finalists with our client, Outside The Box caskets, in Communicating for Impact …

Read more

mmWritten by:

Comments (0) /

Plastic free pioneers!

ETHICAL MARKETING GREEN MARKETING UNCATEGORISED

Ground breaking organisations are responding to New Zealanders growing call for businesses to help them go plastic-free. At GoodSense we’ve been stoked to begin work with two such plastic-free pioneers this year – and to see one of our clients who was new in 2019 go from strength to strength.

Read more

mmWritten by:

Comments (0) /

Five Great Examples of Sustainability Marketing

SUSTAINABILITY

Allanah Robinson, a GoodSense marketing expert, shares take-home messages for great sustainability marketing from five international brands getting it right. Read on to find out more and consider what could work for your organisation.

Read more

mmWritten by:

Comments (0) /

Getting started – Business sustainability resources

GOODSENSE NEWS SUSTAINABILITY

Ready to take the next step in developing sustainability in your business and for your clients? Here are five useful tools to support your journey.

Read more

mmWritten by:

Comments (0) /

Marketing claims about environmental and social benefits? Handle with care!

ADVERTISING CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING MARKETING EFFECTIVENESS MARKETING TRENDS MESSAGING SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

GoodSense ethical marketing team member Kylie Bailey talks to Stuff about greenwash and marketing sustainability

Read more

mmWritten by:

Comments (0) /

What the New Zealand Climate Act means for marketing

UNCATEGORISED

To celebrate the new Zero Carbon Act, here’s a flourish of five examples of marketing for a lower-carbon future.

Read more

mmWritten by:

Comments (0) /

Zero Carbon Christchurch Conference 2019

CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING GREEN MARKETING SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

GoodSense conducted a workshop at the Carbon Zero Christchurch conference on 11th October 2019 and were delighted to support Enviro-Mark Solutions and the Sustainable Business Network with this ako.

Read more

mmWritten by:

Comments (0) /

How we use flexi-working at GoodSense

GOODSENSE NEWS SUSTAINABILITY

GoodSense is an ethical marketing business that has been leading in marketing sustainability since 2010.  We have a team of a dozen experienced people across four centres – Auckland, Taupo, Wellington and Christchurch – and no office.  We have a dozen home offices and one of our Directors, Jo Patterson, has a desk in a …

Read more

mmWritten by:

Comments (0) /