Native Advertising

Native Advertising

Advertising GoodSense news Native Advertising

What is ‘native’?

A new form of promotion has emerged in the last year or so, called Native Advertising. It is a way for brands to sponsor the creation of an editorial section of a website, newspaper or magazine. The brand gets associated with the content theme of the section, the editor gets to retain editorial freedom over content and the publisher gets a new revenue stream.

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