How greenwash became big business Kath Dewar, quoted by Stuff: “Look for the businesses who are investing in proper Fair Trade and organic certifications, programmes that cost money for a good reason. There are companies that make fluffy self claims about being fair trade, so look for the gold standard certifications.” Read more from our interview with The Spinoff, 10 May 2018
Kiwi consumers are voting green with our wallets Kath Dewar, quoted by Stuff: “The smart ones business leaders realise investments that reduce the cost of operations, and create a good story to tell, will be the businesses that survive in the future.” Read more from our interview with Stuff, October 6 2017
The resurgence of plastic collectables from supermarkets and other retailers is prompting further parental concern and raising issues about the ethics of ‘pester power’ – marketing through children. Dominion Post reporter, Jessy Edwards, interviewed GoodSense MD Kath Dewar in August 2015 for this piece on the latest wave of schemes and the issues they raise. …
This morning, on TV1s Breakfast, I was asked what advice I’d give Dole if they called GoodSense for marketing help. I thought the answer demanded a little more space than live television permits so will attempt to do more justice to it here.
An investigation by the New Zealand Commerce Commission has led to Dole being issued with a compliance notice that they may be in breach of the Fair Trading Act on three separate counts relating to the company’s ‘Ethical Choice’ marketing scheme. Only the courts can decide if there has actually been a breach of the Fair Trading Act, with convicted companies liable for fines up to $200,000 and individuals up to $60,000.
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