GOODSENSE NEWS

Beyond platitudes  #BlackLivesMatter

GOODSENSE NEWS SOCIAL AND ENVIRONMENTAL ETHICS

Adidas quick, alongside other brands, to share posts in solidarity with #BlackLivesMatter, now find themselves asked to apologise by Julia Bond, a black Adidas designer, for the unaddressed racism she experiences at work. It’s vital every business, including us at GoodSense, address the unconscious bias in our organisations and our communications. Read more >

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Getting started – Business sustainability resources

GOODSENSE NEWS SUSTAINABILITY

Ready to take the next step in developing sustainability in your business and for your clients? Here are five useful tools to support your journey.

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ATEED Sustainability Is Your Business – GoodSense Resources

GOODSENSE NEWS SUSTAINABILITY

Ready to take the next step in developing sustainability in your business and for your clients? Here are five useful tools you can access that will support your journey.

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TetraMap Certified! Congrats Kylie! Using the power of difference in teams

CLIENT WORK GOODSENSE NEWS

Team member Kylie Bailey recently gained her TetraMap certification and has been using her new skills daily to facilitate workshops and deliver effective coaching sessions

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Kaipātiki Project – Overview

CLIENT WORK GOODSENSE NEWS MESSAGING

GoodSense worked with environment community enterprise, the Kaipātiki Project to develop a bold new tagline and brand strategy and planned and project managed their new brand identity and website.  The vital impact this not-for-profit has in the Auckland region is being increasingly recognised and the organisation now has a brand and online presence to reflect this mana.

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How we use flexi-working at GoodSense

GOODSENSE NEWS SUSTAINABILITY

GoodSense is an ethical marketing business that has been leading in marketing sustainability since 2010.  We have a team of a dozen experienced people across four centres – Auckland, Taupo, Wellington and Christchurch – and no office.  We have a dozen home offices and one of our Directors, Jo Patterson, has a desk in a …

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Setting the standard for marine conservation and tourism.

ADVERTISING CLIENT WORK DIGITAL MARKETING ETHICAL MARKETING GOODSENSE NEWS MARKETING EFFECTIVENESS REGIONAL BUSINESS PARTNER NETWORK SUSTAINABILITY

Find out how Auckland Tourism, Events & Economic Development (ATEED) helped the small family-run Auckland Whale & Dolphin Safari access capability funding to take its offering to the next level through training and expert tourism advice to become a leader in responsible tourism and conservation. Auckland Whale & Dolphin Safari describes Auckland Tourism, Events & Economic Development (ATEED) as being central to its growth.

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Art and an arrival!

GOODSENSE NEWS

The GoodSense team are thrilled by the breadth, depth and caliber of work our clients entrust to us. We are excited to be working with organisations at the forefront of conservation, skincare, plant-based food, open-source technology, community design and resilience building, among others.

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It’s a less meaty new year

CONSUMER TRENDS IN SUSTAINABILITY GOODSENSE NEWS MARKETING TRENDS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

Following animal-rights lobbying by me and my sister our family all went vegetarian when I was about 13. I ate meat for a couple of years at Uni at the end of the eighties, mainly as I was a lazy cook with limited easy, cheap veggie options on supermarket shelves.

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