GOODSENSE NEWS

Press Release: Audi’s donuts on beaches ad pulled following GoodSense complaint

ADVERTISING CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING GOODSENSE NEWS MARKETING TRENDS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

Audi New Zealand has pulled adverts showing their logo carved in the sand of wild beaches, as if drawn by driving donuts, after a complaint by GoodSense ethical marketing.

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Prime time alert on greenwash – The Project tells the public what to watch for

ADVERTISING CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING GOODSENSE NEWS GREEN MARKETING GREENWASH MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS TIPS AND HOW TOS

Audi New Zealand has pulled adverts showing their logo carved in the sand of wild beaches, as if drawn by driving donuts, after a complaint by GoodSense ethical marketing.

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Hooray for Kate Jamieson!

GOODSENSE NEWS

Even in the spatial and temporal distortions of lockdown, the universe can sometimes deliver tāonga to us.  The universe gifted GoodSense a treasure this past winter in the talented comet that is Kate Jamieson.  An experienced all-round marketer, Kate decided a good while ago she would only use her talents for good, and joined our …

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SBN Awards finalists – sharing sustainable marketing skills

CLIENT WORK GOODSENSE NEWS MARKETING EFFECTIVENESS

We’re stoked to be joint finalists with our client, Outside The Box caskets, in Communicating for Impact …

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Enter Claire Sanders! 

GOODSENSE NEWS

Claire is a focussed, experienced, and highly capable marketing communicator and we’re loving her skills and spirit.

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Natalie Guy’s intriguing and bold new sculpture in Christchurch

GOODSENSE NEWS

In June 2021, GoodSense crew member Natalie Guy installed an intriguing and bold new sculpture in Christchurch. We love Natalie was able to commence her Masters in fine art while working a lot with us and are stoked her Ph.D. is almost complete and Natalie has a 1st public commission on site.  We aim to …

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Wellington Winter Warm up

GOODSENSE NEWS

It was great to catch up with some of our fab Wellington friends and clients on Tuesday for our Winter Warmup. We talked a lot about what’s happening to #BuildBackBetter in Aotearoa, enjoyed mulled cider, swapped ‘new normal’ stories, celebrated woolly hats and admired the moon through a handy skylight!

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Why building the tourism sector back better must back truly local

GOODSENSE NEWS MARKETING TRENDS

This interesting article in Stuff today on tourism operator feedback about the way the Government’s $17m transition fund for is being utilised and distributed sparked much discussion amongst the GoodSense team. So much, in fact, we felt compelled to respond in this article.

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Beyond platitudes  #BlackLivesMatter

GOODSENSE NEWS SOCIAL AND ENVIRONMENTAL ETHICS

Adidas quick, alongside other brands, to share posts in solidarity with #BlackLivesMatter, now find themselves asked to apologise by Julia Bond, a black Adidas designer, for the unaddressed racism she experiences at work. It’s vital every business, including us at GoodSense, address the unconscious bias in our organisations and our communications. Read more >

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Getting started – Business sustainability resources

GOODSENSE NEWS SUSTAINABILITY

Ready to take the next step in developing sustainability in your business and for your clients? Here are five useful tools to support your journey.

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