GOODSENSE NEWS

How we use flexi-working at GoodSense

GOODSENSE NEWS SUSTAINABILITY

GoodSense is an ethical marketing business that has been leading in marketing sustainability since 2010.  We have a team of a dozen experienced people across four centres – Auckland, Taupo, Wellington and Christchurch – and no office.  We have a dozen home offices and one of our Directors, Jo Patterson, has a desk in a …

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Setting the standard for marine conservation and tourism.

ADVERTISING CLIENT WORK DIGITAL MARKETING ETHICAL MARKETING GOODSENSE NEWS MARKETING EFFECTIVENESS REGIONAL BUSINESS PARTNER NETWORK SUSTAINABILITY

Find out how Auckland Tourism, Events & Economic Development (ATEED) helped the small family-run Auckland Whale & Dolphin Safari access capability funding to take its offering to the next level through training and expert tourism advice to become a leader in responsible tourism and conservation. Auckland Whale & Dolphin Safari describes Auckland Tourism, Events & Economic Development (ATEED) as being central to its growth.

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Art and an arrival!

GOODSENSE NEWS

The GoodSense team are thrilled by the breadth, depth and caliber of work our clients entrust to us. We are excited to be working with organisations at the forefront of conservation, skincare, plant-based food, open-source technology, community design and resilience building, among others.

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It’s a less meaty new year

CONSUMER TRENDS IN SUSTAINABILITY GOODSENSE NEWS MARKETING TRENDS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

Following animal-rights lobbying by me and my sister our family all went vegetarian when I was about 13. I ate meat for a couple of years at Uni at the end of the eighties, mainly as I was a lazy cook with limited easy, cheap veggie options on supermarket shelves.

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Natural skincare delivered to your door.

CLIENT WORK CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING GOODSENSE NEWS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

Sometimes new products, that are better for us and for nature, come in new ways. In this video Kath opens her delivery of BeeBio’s Aú Naturale skincare refills.  The New Zealand skincare pioneer sells by subscription, with starter packs and refills delivered to your door. 

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New! Grants available for marketing pre-investment

GOODSENSE NEWS SUSTAINABILITY TIPS AND HOW TOS

Our friends at Akina have $100K of new Investment Readiness funding available now.

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Junk food marketers culpable for childhood obesity

ADVERTISING ETHICAL MARKETING GOODSENSE NEWS MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS

Junk food marketers culpable for childhood obesity
Kath Dewar on Radio NZ
Kath says we need to behave more ethically and responsibly and start making choices in our own businesses to spend more money on getting people information so they can make better choices with better food. 
Listen to the interview as featured on Radio NZ on 11 July 2018

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How greenwashing became big business

ADVERTISING ETHICAL MARKETING GOODSENSE NEWS GREEN MARKETING GREENWASH MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

How greenwash became big business
Kath Dewar, quoted by Stuff:
 “Look for the businesses who are investing in proper Fair Trade and organic certifications, programmes that cost money for a good reason. There are companies that make fluffy self claims about being fair trade, so look for the gold standard certifications.” 
Read more from our interview with The Spinoff, 10 May 2018

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The Kitchen Project

CONTENT MARKETING GOODSENSE NEWS MARKETING EFFECTIVENESS MESSAGING REGIONAL BUSINESS PARTNER NETWORK TIPS AND HOW TOS

The Kitchen Project is a collaboration between ATEED, Panuku Development Auckland and Healthy Families.

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