GOODSENSE NEWS

Natalie Guy’s intriguing and bold new sculpture in Christchurch

GOODSENSE NEWS

In June 2021, GoodSense crew member Natalie Guy installed an intriguing and bold new sculpture in Christchurch. We love Natalie was able to commence her Masters in fine art while working a lot with us and are stoked her Ph.D. is almost complete and Natalie has a 1st public commission on site.  We aim to …

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Still calling out for fair coverage

ETHICAL MARKETING GOODSENSE NEWS SOCIAL AND ENVIRONMENTAL ETHICS

In 2020, the New Zealand Government updated the Privacy law that applies to all organisations operating in Aotearoa.  Under the updated law, organisations must not destroy personal information if someone asks for information held about them.

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Wellington Winter Warm up

GOODSENSE NEWS

It was great to catch up with some of our fab Wellington friends and clients on Tuesday for our Winter Warmup. We talked a lot about what’s happening to #BuildBackBetter in Aotearoa, enjoyed mulled cider, swapped ‘new normal’ stories, celebrated woolly hats and admired the moon through a handy skylight!

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Why building the tourism sector back better must back truly local

GOODSENSE NEWS MARKETING TRENDS

This interesting article in Stuff today on tourism operator feedback about the way the Government’s $17m transition fund for is being utilised and distributed sparked much discussion amongst the GoodSense team. So much, in fact, we felt compelled to respond in this article.

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Beyond platitudes  #BlackLivesMatter

GOODSENSE NEWS SOCIAL AND ENVIRONMENTAL ETHICS

Adidas quick, alongside other brands, to share posts in solidarity with #BlackLivesMatter, now find themselves asked to apologise by Julia Bond, a black Adidas designer, for the unaddressed racism she experiences at work. It’s vital every business, including us at GoodSense, address the unconscious bias in our organisations and our communications. Read more >

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Getting started – Business sustainability resources

GOODSENSE NEWS SUSTAINABILITY

Ready to take the next step in developing sustainability in your business and for your clients? Here are five useful tools to support your journey.

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ATEED Sustainability Is Your Business – GoodSense Resources

GOODSENSE NEWS SUSTAINABILITY

Ready to take the next step in developing sustainability in your business and for your clients? Here are five useful tools you can access that will support your journey.

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TetraMap Certified! Congrats Kylie! Using the power of difference in teams

CLIENT WORK GOODSENSE NEWS

Team member Kylie Bailey recently gained her TetraMap certification and has been using her new skills daily to facilitate workshops and deliver effective coaching sessions

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Kaipātiki Project – Overview

CLIENT WORK GOODSENSE NEWS MESSAGING

GoodSense worked with environment community enterprise, the Kaipātiki Project to develop a bold new tagline and brand strategy and planned and project managed their new brand identity and website.  The vital impact this not-for-profit has in the Auckland region is being increasingly recognised and the organisation now has a brand and online presence to reflect this mana.

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How we use flexi-working at GoodSense

GOODSENSE NEWS SUSTAINABILITY

GoodSense is an ethical marketing business that has been leading in marketing sustainability since 2010.  We have a team of a dozen experienced people across four centres – Auckland, Taupo, Wellington and Christchurch – and no office.  We have a dozen home offices and one of our Directors, Jo Patterson, has a desk in a …

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