GoodSense news
Tag Archive

Ethical marketing sharing and learning Q4 2024

CLIENT WORK GOODSENSE NEWS SUSTAINABILITY

Our ethical marketing and science communications work at GoodSense is always evolving.  As a team we aim for ‘ako’ – in which we learn together, along with those we teach – in all our work.

Read more

mmWritten by:

Comments (0) /

Don’t greenwash – you’ll make yourselves look like idiots

GREENWASH

Our founder Kath Dewar on this and more in Radio NZ interview on greenwash and what makes for good marketing of sustainability.

Read more

mmWritten by:

Comments (0) /

Hooray for Kate Jamieson!

GOODSENSE NEWS

Even in the spatial and temporal distortions of lockdown, the universe can sometimes deliver tāonga to us.  The universe gifted GoodSense a treasure this past winter in the talented comet that is Kate Jamieson.  An experienced all-round marketer, Kate decided a good while ago she would only use her talents for good, and joined our …

Read more

mmWritten by:

Comments (0) /

SBN Awards finalists – sharing sustainable marketing skills

CLIENT WORK GOODSENSE NEWS MARKETING EFFECTIVENESS

We’re stoked to be joint finalists with our client, Outside The Box caskets, in Communicating for Impact …

Read more

mmWritten by:

Comments (0) /

Positive changes to come from COVID-19

MARKETING TRENDS UNCATEGORISED

As Aotearoa settles back into a post-lockdown ‘normal’, in our self-isolating bubble, apart from the world, we have a unique opportunity to reflect.  Jo and I did some of this in a recent meeting with our accountant, who nudged me to share our observations.

Read more

mmWritten by:

Comments (0) /

ATEED Sustainability Is Your Business – GoodSense Resources

GOODSENSE NEWS SUSTAINABILITY

Ready to take the next step in developing sustainability in your business and for your clients? Here are five useful tools you can access that will support your journey.

Read more

mmWritten by:

Comments (0) /

TetraMap Certified! Congrats Kylie! Using the power of difference in teams

CLIENT WORK GOODSENSE NEWS

Team member Kylie Bailey recently gained her TetraMap certification and has been using her new skills daily to facilitate workshops and deliver effective coaching sessions

Read more

mmWritten by:

Comments (0) /

Setting the standard for marine conservation and tourism.

ADVERTISING CLIENT WORK DIGITAL MARKETING ETHICAL MARKETING GOODSENSE NEWS MARKETING EFFECTIVENESS REGIONAL BUSINESS PARTNER NETWORK SUSTAINABILITY

Find out how Auckland Tourism, Events & Economic Development (ATEED) helped the small family-run Auckland Whale & Dolphin Safari access capability funding to take its offering to the next level through training and expert tourism advice to become a leader in responsible tourism and conservation. Auckland Whale & Dolphin Safari describes Auckland Tourism, Events & Economic Development (ATEED) as being central to its growth.

Read more

mmWritten by:

Comments (0) /

It’s a less meaty new year

CONSUMER TRENDS IN SUSTAINABILITY GOODSENSE NEWS MARKETING TRENDS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

Following animal-rights lobbying by me and my sister our family all went vegetarian when I was about 13. I ate meat for a couple of years at Uni at the end of the eighties, mainly as I was a lazy cook with limited easy, cheap veggie options on supermarket shelves.

Read more

mmWritten by:

Comments (1) /