This morning, on TV1s Breakfast, I was asked what advice I’d give Dole if they called GoodSense for marketing help. I thought the answer demanded a little more space than live television permits so will attempt to do more justice to it here.
An investigation by the New Zealand Commerce Commission has led to Dole being issued with a compliance notice that they may be in breach of the Fair Trading Act on three separate counts relating to the company’s ‘Ethical Choice’ marketing scheme. Only the courts can decide if there has actually been a breach of the Fair Trading Act, with convicted companies liable for fines up to $200,000 and individuals up to $60,000.
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