We created a new name, brand identity and messaging, a new website and a marketing communications plan for ethical investing company, C2C. The new name, Ethical Investing NZ, repositioned the growing team as market leaders and gave the whole team a new confidence in promoting their services.
When Ana Samways invited us to talk greenwash with The Project team we were delighted to help this critical sustainable marketing issue get good prime time coverage. We think The Project team did a brilliant job covering the issues and giving examples to the public.
In 2020, the New Zealand Government updated the Privacy law that applies to all organisations operating in Aotearoa. Under the updated law, organisations must not destroy personal information if someone asks for information held about them.
Adidas quick, alongside other brands, to share posts in solidarity with #BlackLivesMatter, now find themselves asked to apologise by Julia Bond, a black Adidas designer, for the unaddressed racism she experiences at work. It’s vital every business, including us at GoodSense, address the unconscious bias in our organisations and our communications. Read more >
If some ethical marketing excellence would help your business get to the next level, we’ll deliver. From strategy, to special projects, to daily management, our marketing experts will give you the skills you need on a flexible, freelance basis. Find out more >