The Future of Food is more mindful

Client work Consumer trends in sustainability GoodSense news Green marketing Marketing effectiveness Social and Environmental ethics Sustainability

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Our smashing client Angel Food took part in the Power of Plants food hackathon in Christchurch 2nd Dec.

See the video featuring Kath Dewar GoodSense MD here

The Foodstuffs (New World and Pak’nSave) presentation noted these four key trends from supermarket shoppers:

  • Conscious consumption
  • Value-seeking mindset
  • Being your best self (and presenting that on Instagram etc)
  • Time is the new luxury

How are your brands delivering to these needs?

If your marketing strategy needs a refresh for 21st century, give us a call.

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Kath Dewar, MD of GoodSense.[/vc_column_text][/vc_column][/vc_row]

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