messaging
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I name you…

CLIENT WORK CONTENT MARKETING GOODSENSE NEWS MARKETING EFFECTIVENESS MESSAGING TIPS AND HOW TOS

Names have power. Through the mythology of many cultures, knowing the true name of someone, or something, gives us power over it – a power to know it. 

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The Future of Food is more mindful

CLIENT WORK CONSUMER TRENDS IN SUSTAINABILITY GOODSENSE NEWS GREEN MARKETING MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

The NZ Institute of Directors has made sustainability a priority for governance, the new NZX Governance Code now requires environmental and social risks to be disclosed and the political landscape has significantly changed.

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Make 2018 the year to go green

CLIENT WORK CONSUMER TRENDS IN SUSTAINABILITY GOODSENSE NEWS GREEN MARKETING GREENWASH MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

The NZ Institute of Directors has made sustainability a priority for governance, the new NZX Governance Code now requires environmental and social risks to be disclosed and the political landscape has significantly changed.

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Kiwi consumers are voting with our wallets

ADVERTISING ETHICAL MARKETING GOODSENSE NEWS GREEN MARKETING GREENWASH MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

Kiwi consumers are voting green with our wallets
Kath Dewar, quoted by Stuff:
“The smart ones business leaders realise investments that reduce the cost of operations, and create a good story to tell, will be the businesses that survive in the future.”
Read more from our interview with Stuff, October 6 2017

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SBN Awards

CLIENT WORK CONSUMER TRENDS IN SUSTAINABILITY GOODSENSE NEWS

GoodSense found ourselves at the heart of the most exciting sustainable business event of the year on 30th November.

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GoodSense marketing workshop a success

CLIENT WORK CONTENT MARKETING MARKETING EFFECTIVENESS MESSAGING TIPS AND HOW TOS

The Akina Foundation, in partnership with GoodSense, hosted a workshop on marketing for Social Enterprises on the 25th of October…

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Food mags munch on dairy-free cheddar

CLIENT WORK CONSUMER TRENDS IN SUSTAINABILITY CONTENT MARKETING GOODSENSE NEWS MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS

Angel Food PR Update In April, Angel Food launched their cheddar alternative to supermarkets around New Zealand. GoodSense supported the launch with a PR campaign designed to build momentum, traction, credibility and achieve coverage for both the brand and the product. To create impact for launch, GoodSense designed a campaign that involved sending an initial …

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Marketing sustainability without greenwash

GREEN MARKETING GREENWASH MARKETING EFFECTIVENESS MESSAGING

Define a brand that soars without getting burned In May 2017, Kath Dewar ran a members-only webinar for the Sustainable Business Network on how to define a brand that soars without getting burned. In the webinar she discussed the key steps to build your brand and the sustainability benefits in an inspiring and authentic way. Effective messages reach …

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Whanganui workshop this week – free – Write persuasive messages

GOODSENSE NEWS MARKETING EFFECTIVENESS MESSAGING

Kath Dewar speaking at Fit for the Future conference, 2013

Friday 24 February, 1:00pm – 3:00pm at Ladies Rest, 75 Hill Street, Whanganui Join me, Kath Dewar, at this free, interactive public workshop in Whanganui on Friday. Learn how to put your passion into compelling words that will attract support, customers or funders. This motivating and practical workshop is being delivered for the first time outside …

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Plastic collectibles

ADVERTISING GOODSENSE NEWS GREEN MARKETING MARKETING EFFECTIVENESS MESSAGING SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

Advertising to children turns a corner.

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