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Positive changes to come from COVID-19

MARKETING TRENDS UNCATEGORISED

COVID changes

As Aotearoa settles back into a post-lockdown ‘normal’, in our self-isolating bubble, apart from the world, we have a unique opportunity to reflect.  Jo and I did some of this in a recent meeting with our accountant, who nudged me to share our observations.

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Plastic free pioneers!

ETHICAL MARKETING GREEN MARKETING UNCATEGORISED

Ground breaking organisations are responding to New Zealanders growing call for businesses to help them go plastic-free. At GoodSense we’ve been stoked to begin work with two such plastic-free pioneers this year – and to see one of our clients who was new in 2019 go from strength to strength.

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Making the most of LinkedIn

DIGITAL MARKETING MARKETING SOFTWARE AND TECHNOLOGY

Make the most of LinkedIn

Learn how to make the most your profile page as well as your company page on LinkedIn. Here you’ll see example profiles, best practices on growing connections, and keeping the company page updated.

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Five Great Examples of Sustainability Marketing

SUSTAINABILITY

Allanah Robinson, a GoodSense marketing expert, shares take-home messages for great sustainability marketing from five international brands getting it right. Read on to find out more and consider what could work for your organisation.

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Beyond platitudes  #BlackLivesMatter

GOODSENSE NEWS SOCIAL AND ENVIRONMENTAL ETHICS

Quote from Pierre A. M'Pele @Pam_Boy "The way some of fashion's bggest forces are diligently avoiding talking about racism while pretending to talk about racism is somehow quite remarkable."

Adidas quick, alongside other brands, to share posts in solidarity with #BlackLivesMatter, now find themselves asked to apologise by Julia Bond, a black Adidas designer, for the unaddressed racism she experiences at work. It’s vital every business, including us at GoodSense, address the unconscious bias in our organisations and our communications. Read more >

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Getting started – Business sustainability resources

GOODSENSE NEWS SUSTAINABILITY

GoodSense team members

Ready to take the next step in developing sustainability in your business and for your clients? Here are five useful tools to support your journey.

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Powerhouse Wind – Overview

CLIENT WORK GREEN MARKETING SUSTAINABILITY

PHW close up

At GoodSense we were able to create a quick-win website for this client ourselves, ensuring enough care could also be taken with site planning, so the website is strategically strong, and write effective sales copy and basic search optimisation.

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Video conferencing – Hand signals help!

GREEN MARKETING MARKETING TRENDS SUSTAINABILITY

Video conferencing with hand signals post image showing signals for agreement and applause

We’re now using hand signals to run our marketing strategy workshops using video conferencing. Here’s how >

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Woman’s Day showcases First Kids’ Bikes Made From Recycled Plastic Bottles

CLIENT WORK GREEN MARKETING SUSTAINABILITY

Wishbone magazine feature

Wishbone’s latest product development is part of the NZ government’s Gen Less initiative on carbon dioxide reduction and, together, the couple are on a passionate mission to disrupt the global toy industry.

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TetraMap Certified! Congrats Kylie! Using the power of difference in teams

CLIENT WORK GOODSENSE NEWS

tetramap Kylie certified

Team member Kylie Bailey recently gained her TetraMap certification and has been using her new skills daily to facilitate workshops and deliver effective coaching sessions

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