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ASA rules foul on ‘eco-friendly’

ADVERTISING GREEN MARKETING GREENWASH SOCIAL AND ENVIRONMENTAL ETHICS

The Feb 2012 ASA decision against CRC clarifies ‘environmentally friendly’ can only be used in NZ relating to whole of life-cycle – product and packaging. CRC’s promotion of ADOS Greenstik glues was found in breach of the Advertising Standards code because it contravenes Basic Principle 1, that generalised claims can only be made in relation …

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Green marketing or greenwash?

GREEN MARKETING GREENWASH

What are Shell Oil trying to achieve in this sponsorship of the zero-waste rubbish sorting bins at WOMAD NZ 2011.

I sponsoring the festival ok but does this step over the line into green-wash – trying to appear more sustainable than they are?
Shell sponsor Zero waste at Womad

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