Green marketing or greenwash?


GREEN MARKETING, GREENWASH Green marketing or greenwash?

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mmWritten by:1 February 2012

What are Shell Oil trying to achieve in this sponsorship of the zero-waste rubbish sorting bins at WOMAD NZ 2011.

I sponsoring the festival ok but does this step over the line into green-wash – trying to appear more sustainable than they are?

Good green marketing needs to be working at the nub of the environmental harm a company does – in this aren’t Shell ducking the core issues of pollution and climate change and trying to profit from a soft-option?

Shell sponsor Zero waste at Womad


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